**London**: Amy Illingworth of Exclaimer stresses the significance of trust and diversity in business partnerships. Emphasising tailored programmes and inclusive practices, she highlights the need for women’s perspectives to foster collaboration and growth in the partner ecosystem.
Amy Illingworth, the Head of Global Channel Marketing at Exclaimer, has emphasised the critical role of relationships in the business channel, stating that success relies equally on the strength of these partnerships as on product offerings and pricing. In her comments, Illingworth highlighted the importance of trust, transparency, and mutual respect in fostering robust alliances.
Speaking to Technology Reseller Magazine, she elaborated on the advantages of diversity within the channel, asserting, “Women bring different perspectives to problem-solving, negotiation and relationship-building, all of which are key to a thriving partner ecosystem.” Illingworth pointed out that often, the same voices dominate discussions, which can lead to an imbalance in opportunities.
Illingworth noted that partners prefer customised programmes rather than generic solutions, stating, “They want vendors who listen, who adapt to their unique needs and who invest in their long-term success.” This feedback highlights the necessity for a more tailored approach in business strategies, which must evolve away from a one-size-fits-all mindset. She stressed that achieving this requires diverse leadership that comprehends the different challenges faced across regions and industries.
In her view, if companies aim to fortify their partner networks, they must first enhance the diversity within those networks. This enhancement should not be limited to hiring practices; it should also include providing mentorship, sponsorship, and visibility for women within the channel. Illingworth concluded by asserting that a more inclusive partner ecosystem leads to tangible benefits, including improved relationships, enhanced collaboration, and more sustainable growth.
Neil Trim, the Publishing Director at Kingswood Media Ltd, provided this coverage for Technology Reseller Magazine.
Source: Noah Wire Services
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