Close Menu
SRM Today
  • Procurement Mandate
  • Digital Transformation
  • Power Shift
  • Gen AI
  • Beyond KPIs
  • Spotlight
  • Advertise with SRM Today
  • Contribute with SRM Today
Trending

India’s GCCs may build AI, but IT firms still have a role in taking it to scale

7 hours ago

From grant to supply chain: what it takes to make corporate partnerships last

7 hours ago

Cambodia’s local producers urged to turn exhibition exposure into lasting sales

7 hours ago

Subscribe to Industry Updates

Get the latest news and updates directly to your inbox.


    Facebook LinkedIn X (Twitter)
    Newsletter
    SRM Today
    • Procurement Mandate
    • Digital Transformation
    • Power Shift
    • Gen AI
    • Beyond KPIs
    • Spotlight
    Login
    SRM Today
    • Procurement Mandate
    • Digital Transformation
    • Power Shift
    • Gen AI
    • Beyond KPIs
    • Spotlight
    Home»Spotlight
    Spotlight

    Nutanix expands partner earnings as it shifts towards channel-led sales

    News RoomBy News Room7 hours ago3 Mins Read
    Facebook Twitter LinkedIn Email Pinterest Telegram WhatsApp Copy Link
    1794271025 image 6928168

    Nutanix is widening the ways partners can earn from its software and services, as customers reassess infrastructure choices and the company seeks to make its sales model more partner-led.

    The FY2027 Elevate Partner Programme adds opportunities linked to artificial intelligence, cloud, services, renewals and customer referrals. According to Reseller News, it is structured around seven areas of potential revenue and recognises systems integrators and consulting firms that help sh...

    Continue Reading This Article

    Enjoy this article as well as all of our content, including reports, news, tips and more.

      By registering or signing into your SRM Today account, you agree to SRM Today's Terms of Use and consent to the processing of your personal information as described in our Privacy Policy.

      ape a deal even when another party completes the sale. The programme also includes branded, verified services and business development funding.

      Jelaine Doncaster, Nutanix’s channel head for Australia and New Zealand, told Reseller News that the priority was improving partners’ profitability across the customer relationship, rather than focusing only on the initial transaction. She said she wanted local partners to achieve healthier blended margins, help organisations move away from legacy hypervisors without disrupting operations, and collaborate more closely across the regional reseller and distribution network.

      The approach comes as businesses consider alternatives to established virtualisation platforms and seek more flexibility in how they run infrastructure. Nutanix’s partner model brings together integrators, resellers, managed service providers and distributors to support customer planning, migration and ongoing operations.

      The programme follows Nutanix’s August 2026 announcement of plans to cut about 5 per cent of its global workforce. The company said the changes were intended to streamline its structure and redirect resources towards strategic priorities. Its fiscal 2026 filing recorded US$27.6 million in restructuring charges, including US$17.6 million in sales and marketing, and said further costs were expected in fiscal 2027.

      Asked whether the cuts could affect partner support, Doncaster acknowledged that internal changes could prompt questions. She told Reseller News that the restructuring was intended to strengthen a partner-led approach, with more opportunities placed directly in the channel’s hands. She also pointed to digital tools, including Partner Central, and planned AI capabilities called Deal Coach, PartnerGPT and Partner Demand Centre+.

      Doncaster said Nutanix did not intend to compete with its partners for services work, describing the company as a platform and software provider rather than a professional services firm. She said the local team’s role was to reduce friction, work alongside partners on sales and provide support.

      The channel push also comes against a difficult backdrop for hardware procurement. Nutanix reported that shortages of some components became more acute during the second quarter of fiscal 2026, contributing to higher prices and longer delivery times. The company warned that these conditions could delay deployments, affect revenue timing and lead some customers to seek more flexible licensing arrangements.

      In its fiscal 2027 outlook, chief executive Rajiv Ramaswami identified infrastructure modernisation, hybrid cloud, containerised applications and rising AI use as areas of opportunity. Nutanix has also highlighted expanded agreements with AMD, Lenovo, NetApp and NVIDIA, alongside a partnership with ChronoScale to provide GPU-as-a-Service for emerging AI cloud providers. Those relationships are part of the company’s stated effort to make its software available across a wider range of platforms and support enterprise AI adoption.

      Nutanix reported fiscal 2026 revenue of US$2.85 billion, up 12 per cent year on year, and annual recurring revenue of US$2.55 billion, a 16 per cent increase. Free cash flow reached US$841 million, equivalent to a 29 per cent margin. Ramaswami said the company had added more than 3,000 customers during the year.

      The company’s growth expectations remain management’s outlook, while its reported financial figures and restructuring costs are historical disclosures. Its filings also caution that hardware constraints and other business risks could affect future results.

      Source: Noah Wire Services

      [elementor-template id="6314"]
      Share. Facebook Twitter Pinterest LinkedIn Email Telegram WhatsApp Copy Link
      News Room
      • Website
      • Facebook
      • X (Twitter)
      • Instagram
      • LinkedIn

      In-house journalist providing unbiased, well-researched news. They cover breaking stories, editorials, and in-depth analyses across various topics. Their work ensures consistency and credibility in all published articles.

      Keep Reading

      From grant to supply chain: what it takes to make corporate partnerships last

      India’s GCCs may build AI, but IT firms still have a role in taking it to scale

      Rising costs and late payments leave small business owners with less time and pay

      Cambodia’s local producers urged to turn exhibition exposure into lasting sales

      Mondelēz and Accenture target faster collections with agentic AI

      Where minority-owned businesses can look for loans — and what lenders assess

      Editors Picks

      From grant to supply chain: what it takes to make corporate partnerships last

      7 hours ago

      Cambodia’s local producers urged to turn exhibition exposure into lasting sales

      7 hours ago

      Nutanix expands partner earnings as it shifts towards channel-led sales

      7 hours ago

      Rising costs and late payments leave small business owners with less time and pay

      7 hours ago

      Australia’s defence boom puts supplier resilience to the test

      7 hours ago

      Top News

      Manufacturers urged to set AI limits before systems reach the factory floor

      7 hours ago

      AI may widen construction supplier searches, but it cannot certify a product

      7 hours ago

      Why restaurant sustainability starts with waste and energy bills

      7 hours ago

      Subscribe to Industry Updates

      Get the latest news and updates directly to your inbox.


        Your source for the serious news. This demo is crafted specifically to exhibit the use of the theme as a news site. Visit our main page for more demos.

        We're social. Connect with us:

        Facebook X (Twitter) Instagram Pinterest YouTube

        Subscribe to Updates

        Get the latest creative news from FooBar about art, design and business.


          Facebook X (Twitter) Instagram Pinterest
          • Home
          • Buy Now
          © 2026 SRM Today. All Rights Reserved.

          Type above and press Enter to search. Press Esc to cancel.

          Sign In or Register

          Welcome Back!

          Login to your account below.

          Lost password?