GEODIS has moved to deepen its use of market intelligence in air freight by adopting Rotate’s data tools, a step that underlines how logistics groups are increasingly relying on live analytics to navigate a volatile cargo market.
According to Cargo News Wire, the company will incorporate Rotate’s Live Capacity and Air Demand platforms into its planning and analysis processes across its international air network. The aim is to give GEODIS a clearer picture of supply and dema...
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nd, sharpen operational decisions and improve its ability to respond to shifts in freight flows.
The timing reflects a market shaped by geopolitical uncertainty, supply chain disruption and changing demand from sectors such as semiconductors, high-tech goods and e-commerce. As reported by Move It Magazine, StatTimes and Air Cargo Week, this has made real-time visibility more valuable for carriers and forwarders seeking to protect margins and spot opportunities earlier.
Rotate’s Live Capacity product provides hourly visibility into global air cargo supply, drawing on aircraft position data and covering passenger bellyhold capacity, dedicated freighter services and charter operations. The platform also includes historical capacity data stretching back to 2018, which GEODIS can use to examine longer-term trends and structural changes in the market.
Its Air Demand tool adds another layer, offering trade and traffic data across more than 5,000 commodities and key international routes, including e-commerce corridors. With demand history available from 2010 and monthly updates, the system is intended to help GEODIS track shifting shipment patterns and align commercial planning with customer needs.
Ryan Keyrouse, Rotate’s co-founder and chief executive, said the partnership was designed to turn complex data into practical business insight. Casper Hedemann, senior vice president for global air freight at GEODIS, said the collaboration goes beyond simple access to information and helps the company transform analysis into action.
The deal fits a broader trend across air cargo, where companies are investing more heavily in digital tools, predictive analysis and live market visibility in an effort to improve resilience and efficiency.
Source: Noah Wire Services
