Project44 has split itself into two businesses in a move that reflects how sharply the logistics technology market is diverging between enterprise shippers and logistics service providers.
The company will continue to serve shippers through its decision intelligence platform, while a newly created AI-native business, LSP44, will focus on agents and API infrastructure for third-party logistics providers, freight forwarders and brokers. Project44 said the separation became necess...
Continue Reading This Article
Enjoy this article as well as all of our content, including reports, news, tips and more.
By registering or signing into your SRM Today account, you agree to SRM Today's Terms of Use and consent to the processing of your personal information as described in our Privacy Policy.
ary as AI tools and agentic workflows made clear that the two customer groups now need different products, rather than different versions of the same one.
Jett McCandless, project44’s founder and chief executive, said the company had originally built its network with brokers, forwarders and 3PLs before expanding more broadly into shipper technology. Speaking in the company announcement, he argued that the business had outgrown a single structure and that LSP44 represented a return to its roots, but with AI agents that can act rather than merely observe.
LSP44 is being built on the carrier network, integrations and logistics data graph that project44 assembled over more than a decade. The company says that underlying network now spans more than 280,000 carriers, 1.5 billion shipments and 706 million carrier events processed each day around the world.
Its new platform is designed to run across the full shipment lifecycle, from sourcing and quoting to tendering, booking, dispatch, electronic bills of lading, visibility, exception management, document handling and freight audit. Project44 says the system is available through existing APIs rather than as a set of disconnected point solutions.
Among the agent functions being highlighted are automated carrier procurement, live rate and quote generation, booking and dispatch, carrier onboarding, shipment visibility, disruption recovery and document processing. The company says some of these tools are already delivering measurable gains, including lower procurement costs and fewer inbound status calls.
The strategic split also reflects the fact that large logistics providers have been pushing deeper into their own technology stacks. Bobby Harris, founder and chief executive of BlueGrace Logistics, said in the company release that no LSP should have to rebuild carrier connectivity from scratch, adding that the new business gives operators an infrastructure layer to build on rather than a tool they merely adopt.
CEVA Logistics has also been involved in the development. Michael Rabaud, global director of digital, data and innovation at the company, said the combination of live logistics visibility data and AI agents was fundamentally different from using either in isolation, because agents working on real-time transport data can make decisions rather than guesses.
Project44 also said in its announcement that LSP customers had adopted its AI-led tools quickly enough to show that the two markets now require distinct operating models. The company believes the separation will strengthen both businesses rather than dilute them, with Project44 focused on shippers and LSP44 on the technology needs of carriers, brokers and forwarders.
Worldwide Express, which project44 described as the first LSP to pay for its services, said the new platform goes beyond software in the traditional sense. President Joel Clum said the company was now offering infrastructure shaped around carriers, lanes and customers, rather than a standalone application.
Source: Noah Wire Services
