**London**: New Look has onboarded 100% of its core suppliers to the TrusTrace platform, enhancing supply chain traceability and supporting ambitious sustainability targets including a 46% carbon reduction by 2031 and net-zero by 2040.
New Look, a prominent name in the UK womenswear sector, has recently marked a significant milestone by successfully onboarding all of its core suppliers to TrusTrace, an advanced platform focused on enhancing supply chain traceability and compliance data management. As of late April, 100% of New Look’s key suppliers are now active on the TrusTrace system, demonstrating the company’s commitment to integrating technology for better operational transparency and sustainability.
The partnership with TrusTrace aligns with New Look’s broader initiative to build a more responsible and resilient supply chain. By leveraging this technology, the retailer can monitor and manage supplier data with enhanced precision, allowing it to measure the social and environmental repercussions of its sourcing practices effectively. This approach not only addresses regulatory requirements but also resonates with a growing demand for corporate accountability in the fashion industry.
A crucial aspect of this integration is the connection between TrusTrace and New Look’s proprietary Enterprise Data Platform. This synergy facilitates real-time adjustments to the supply chain, fostering operational visibility and enabling informed decision-making. Sue Fairley, head of ESG, Quality and Sourcing at New Look, expressed the company’s forward-thinking approach, noting, “At New Look we are always looking at ways we can digitally innovate to improve our operations and enhance our sourcing strategy.”
The partnership has garnered attention not only for its operational implications but also for its environmental goals. New Look is committed to ambitious sustainability targets, such as reducing carbon emissions by 46% by 2031 and achieving net-zero emissions by 2040. These targets are made more attainable through the insights generated by TrusTrace’s data collection, which spans from Tier 1 to Tier 4 suppliers. The ability to access detailed, validated product information is set to enhance New Look’s efforts towards responsible sourcing and overall supply chain transparency.
Shameek Gosh, CEO and co-founder of TrusTrace, praised New Look’s proactive approach, stating, “Onboarding 100% of core suppliers across all product categories in just over a year… is a remarkable achievement, and faster than we typically see at this scale.” This collaboration is not only indicative of New Look’s dedication to improving its supply chain but also reflects a significant trend in the fashion industry where transparency and sustainability are increasingly prioritised.
Moreover, this achievement follows a recent £30 million investment from shareholders aimed at bolstering New Look’s digital transformation. The funding is targeted across several strategic areas to enhance both online and in-store customer experiences, reinforcing the brand’s position in the competitive fashion market.
With this technological integration, New Look is well-equipped to navigate the complexities of modern supply chains, ensuring it remains a leader in promoting sustainable fashion. The move echoes a broader industry shift towards embracing technology to meet not only business goals but also societal and environmental expectations.
In this evolving landscape, TrusTrace’s innovative platform emerges as a critical tool, supporting brands like New Look in their journey towards transparency and accountability, ultimately benefitting both consumers and the planet.
Reference Map:
- Paragraph 1 – [[1]](https://packagingsouthasia.com/technology/track-and-trace/trustrace-digital-platform/), [[2]](https://trustrace.com/newsroom/new-look-partners-with-trustrace-to-support-its-sustainability-strategy-with-deeper-supply-chain-visibility)
- Paragraph 2 – [[1]](https://packagingsouthasia.com/technology/track-and-trace/trustrace-digital-platform/), [[3]](https://www.supplychaindive.com/news/trustrace-new-look-partnership/700906/)
- Paragraph 3 – [[4]](https://www.just-style.com/news/new-look-trustrace-partner-to-bolster-sustainability-goals-through-supply-chain-visibility/), [[5]](https://www.fashiondive.com/news/trustrace-new-look-partnership/700859/)
- Paragraph 4 – [[2]](https://trustrace.com/newsroom/new-look-partners-with-trustrace-to-support-its-sustainability-strategy-with-deeper-supply-chain-visibility), [[6]](https://www.trustrace.com/platform/supply-chain-mapping)
Source: Noah Wire Services
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