French Rugby Federation extends Adidas partnership until 2036 to secure financial stability

The French Rugby Federation has secured a long-term extension of its agreement with Adidas, keeping the German sportswear group as kit supplier until 2036, according to a report in L’Équipe cited by AFP.

The current arrangement had been due to expire in 2028, but the new deal adds eight years on improved terms, giving the federation greater financial visibility at a time when stability has become especially important. Adidas has been the federation’s partner since 2024...

The partnership has already been visible on the pitch. Adidas produced a special jersey for the 2026 Six Nations to mark the 120th anniversary of the first England v France match, underlining the brand’s intention to make the relationship more than a standard commercial arrangement.

The extension also comes against the backdrop of a more difficult financial period for French rugby. Following the 2023 Rugby World Cup in France, the federation faced serious economic pressure, but recent contract renewals, new commercial agreements and stronger ticketing income have helped ease the strain. The Adidas renewal now appears to give the federation a longer runway as it works to steady its finances and strengthen its commercial base.

Source: Noah Wire Services