Transporeon has rolled out a new AI-driven search function for carriers using its Autonomous Procurement platform, extending the feature across Europe and North America. The tool lets dispatchers type plain-language requests for freight, such as lane, equipment or pickup timing, and receive matched loads without working through a chain of filters and menus.
According to the company, the feature is intended to speed up one of the most common tasks on digital freight platforms: i...
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dentifying suitable loads quickly enough to secure them before competitors do. Results can include AI-generated Buy-It-Now offers, giving users the option to book directly from the search result rather than moving through a separate selection process.
Transporeon said the launch follows an early pilot in which the system understood user intent with more than 90% accuracy. The trial, carried out with a large US brokerage serving 790 active carriers, found that 79% of carriers used the tool to complete at least one successful query. Desktop accounted for 72% of searches, while mobile devices made up the remaining 28%.
The company also said the pilot indicated the feature could lift query-to-booking conversion by as much as 25%, suggesting the search upgrade may have a measurable commercial impact. That is especially relevant in a sector where the bottleneck is often not access to freight information, but the time needed to sift through it.
Jonah McIntire, chief platform officer of transportation and logistics at Trimble, said the product was developed after repeated feedback from carriers that traditional systems forced them to translate how they think about loads into rigid search fields. Speaking in the company announcement, he said the new approach removes that “translation gap” and makes the process faster and more intuitive.
The launch also reflects a wider shift in logistics technology, as operators increasingly apply artificial intelligence to routine transactional work rather than only to forecasting or planning. Transporeon said its network now includes more than 1,500 shippers and retailers and more than 210,000 carriers and logistics service providers, with over 120,000 transports and 110,000 time slot bookings handled daily. The company’s latest rollout suggests AI is now being pushed deeper into day-to-day freight execution, where even small gains in speed can matter.
Source: Noah Wire Services
