Kornit Digital and MAS Holdings have entered into a strategic partnership that positions them at the forefront of the evolving landscape of fashion and apparel production. This collaboration involves MAS ACME USA, a subsidiary of MAS Holdings and a significant player in sustainable fashion supply chain management in North America. Announced on 24 May 2025, the partnership aims to harness the agility required to meet the fast-paced demands of today’s fashion industry, which increasingly prioritises sustainability and efficiency amid a backdrop of traditional production challenges.
Kornit Digital is recognised globally for its innovative contributions to sustainable, on-demand textile production technologies. Its extensive portfolio includes digital printing systems, inks, and fulfilment services, reaching customers across over 100 countries. The partnership with MAS Holdings, known for its operational excellence and collaborations with renowned brands like Nike and Marks & Spencer, marks a significant alignment of their respective strengths. MAS Holdings is the largest apparel technology company in South Asia, adept at orchestrating supply chains that are responsive and efficient, enabling brands to fulfil orders with a focus on both sustainability and profitability.
The partnership directly addresses systemic issues within the fashion industry, such as overproduction, markdowns, and inefficient supply chains. By combining Kornit’s advanced digital production capabilities with MAS’s supply chain expertise, the two companies aim to create a model that emphasises on-demand production. This transition allows apparel brands to maintain optimal inventory levels, minimise waste, and enhance profitability. As Ronen Samuel, CEO of Kornit Digital, remarked, the industry is at a crucial juncture, and urgent changes are needed to rectify its inefficiencies. He noted that this partnership is about “making fashion better,” a mission that both companies actively pursue.
Key benefits highlighted by the partnership include improved supply chain flexibility, which allows brands to respond promptly to market trends and consumer demands. This onshore production capability is a departure from the lengthy lead times typical of traditional methods, potentially increasing sales while reducing excess inventory costs. As Brad Ballentine, CEO of MAS ACME USA, indicated, their approach leverages real-time data diagnostics to postpone portions of production until demand forecasts are most accurate, thus maximising working capital efficiency.
The implications of this partnership extend beyond mere operational improvements. Recent trends signal a significant shift in the fashion industry towards digital production methods. Companies like Grunt Style and Printful, which recently adopted Kornit’s technologies, have demonstrated that swift transitions to digital manufacturing not only reduce lead times but also enhance the brands’ capacity to maintain quality and meet consumer inputs effectively. Grunt Style, for instance, has experienced substantial benefits, eliminating stock shortages while adhering to a commitment to high-quality, American-made products.
Moreover, the flexibility inherent in Kornit’s digital production platforms is increasingly relevant as brands navigate complex consumer behaviours and preferences in real time. In a marketplace that demands rapid responsiveness and bespoke solutions, the tools provided by Kornit’s systems are becoming essential. This technological shift is supported by industry responses, such as DO Apparel’s successful expansion into custom digital production, demonstrating the broad applicability and necessity of innovative manufacturing technologies.
In summary, the Kornit and MAS partnership epitomises a progressive step toward transforming the fashion production landscape, aligning perfectly with the global movement towards sustainability and efficiency in manufacturing. As the sector continues to confront challenges linked to traditional production methods, this collaboration highlights a pathway forward—one that emphasises agility, consumer satisfaction, and ecological responsibility.
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Source: Noah Wire Services
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