Huawei has officially launched an initiative designed to empower its partners to enhance their market expansion strategies in the Asia Pacific region. This announcement was made during the Huawei Cloud APAC Partner Summit 2025, held on May 9 in Phuket, Thailand, where officials emphasised the importance of collaborative efforts in driving digital transformation across industries.
Shang Haifeng, president of Huawei Cloud Asia Pacific, articulated the company’s vision during the summit. He stated, “In Huawei Cloud, we bring you the power of an ecosystem. We need to work together to seize opportunities, hold hands, and reach a new horizon, building a new Asia Pacific together.” This sentiment highlights the strategic focus on collaborative innovation and leveraging partnerships to navigate the evolving digital landscape.
The initiative, dubbed the “Partner Sales Acceleration Program 2.0,” aims to support Huawei’s partners through three foundational pillars: technological innovation, capability enhancement, and resource sharing. Specifically, the programme seeks to foster regional growth by jointly developing over 50 industry solutions with strategic partners, offering financial incentives that include test coupons valued at a million dollars and product rebates reaching up to 15%. Furthermore, the programme intends to create new capabilities by establishing partner competence centres, along with last-mile go-to-market assistance.
The company claims that this programme represents a significant shift in its operational approach, doubling down on its partners as critical drivers of its growth. Huawei Cloud’s collaboration within the region extends to over 2,500 local partners, culminating in a remarkable 75% increase in partner revenue in 2024 alone. This underscores the effectiveness of cooperative endeavours in a rapidly evolving market characterised by ongoing advancements in technology.
In addition to collaborative strategies, the impact of artificial intelligence (AI) was a central theme at the summit. The event attracted over 400 partners from more than ten countries, who engaged in discussions about the transformative power of AI across various sectors. Jacqueline Shi, President of Huawei Cloud Global Marketing and Sales Service, underscored the necessity of partnership to fully capitalise on emerging AI opportunities in the region. Currently, Huawei Cloud has established five regions and 18 availability zones throughout Asia Pacific, achieving low-latency network coverage of approximately 50 milliseconds, which is critical for enabling AI-driven applications.
Huawei’s broader strategic considerations were also evident in discussions at various recent summits. Similar gatherings, including an Eco Partner Summit held in Kuala Lumpur, Malaysia, attracted diverse industry leaders, further highlighting the company’s commitment to a strong ecosystem. Moreover, Huawei has positioned itself as a leader in key emerging markets, as indicated by its superior ranking in Frost & Sullivan’s Emerging Asia-Pacific Hybrid Cloud Market Report, further reinforcing its dedication to innovation and customer service.
As Huawei continues to build robust ecosystem foundations, it plans to focus on six key products and solutions, including its Cloud Stack, Big Data & AI, Media Services, Database, Security, and Platform as a Service (PaaS). This strategic focus is expected to deepen cooperation with top professional partners, driving further growth and creating new opportunities for industry digitisation.
Through initiatives like the Partner Sales Acceleration Program 2.0, Huawei aims not only to expand its operating landscape but also to create a sustainable, innovative ecosystem that cultivates long-term partnerships dedicated to mutual growth.
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Source: Noah Wire Services
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