Maersk has widened the scope of its AI-driven Trade & Tariff Studio, turning it into a connected customs intelligence platform that brings trade planning, compliance and audit support into one workflow as companies grapple with shifting rules and tariff pressure.
The Danish shipping and logistics group said the updated system is designed to help importers assess duty exposure and compliance risk much earlier in the supply chain, before manufacturing or shipping decisions ar...
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e locked in. That marks a further step from the platform’s original launch in June 2025, when Maersk positioned it as a digital tool for tariff engineering and upstream compliance screening.
According to Maersk, the expanded service uses conversational AI and automated classification to help users work through overlapping government requirements while keeping records ready for audit. Businesses can query the system in plain language, upload product photographs or technical documents, or submit product links and receive customs guidance within seconds.
Mark Zeitlin, Maersk’s global head of customs innovation, said the company sees customs becoming increasingly predictive and more closely linked to sourcing and design choices made long before goods arrive at the border. He said the aim is to help customers understand risk, control costs and make better-informed supply chain decisions before shipments are moved.
The platform also offers AI-backed harmonised tariff schedule guidance, with supporting logic to explain how classifications are reached. Maersk says this can help companies test the effect of material choices, production locations and tariff changes on landed costs, while bulk catalogue classification is intended to reduce manual work for retailers and manufacturers managing thousands of stock keeping units.
The latest release builds on Maersk’s earlier emphasis on centralising customs data and drawing on the company’s network of customs specialists. The platform continuously monitors regulatory developments, tariff actions and customs rulings, which Maersk says should help customers spot emerging trade risks and respond more quickly.
In practical terms, the update reflects a wider shift in customs management away from isolated filing tasks and towards a more joined-up model that links classification, entry preparation, filing visibility and post-declaration review. For large importers in particular, Maersk is pitching the service as a way to create a single workflow for regulatory monitoring, duty optimisation and compliance control across the product lifecycle.
Source: Noah Wire Services
