Kramer has pledged to hold prices steady across most of its product range until the end of 2026, in a move the company says is designed to give integrators and end customers more certainty as they work through projects approved under earlier budgets.
The Israeli AV and collaboration specialist said the commitment is intended to help partners quote with confidence and keep deployments moving despite a market still affected by cost inflation, disrupted supply chains and longer pl...
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anning cycles. The company also said it is increasing stock levels in high-demand product families so customers can move more quickly from quotation to installation and reduce the risk of delays.
The price commitment does not cover PC-based products, including VIA collaboration devices, control brains and management devices. Kramer said those lines remain exposed to volatility in components such as processors, memory and software licensing, which have been affected by wider conditions in the semiconductor market.
Chief executive Gilad Yron said the company wanted to play a more active role in helping customers absorb uncertainty. He argued that technology suppliers should do more than ship products, adding that Kramer was choosing to shoulder some of the burden by maintaining pricing across the vast majority of its portfolio while investing in better availability.
The decision comes as manufacturers across several technology sectors have been raising prices in response to persistent pressure in global chip supply chains. Kramer said demand linked to artificial intelligence infrastructure and data centre expansion has intensified competition for silicon-based components, and Yron suggested the imbalance could continue for another year before capacity begins to catch up.
The company’s move stands in contrast to a growing number of industrial and materials businesses that have been warning of higher input costs and lifting prices to protect supply continuity. Kramer’s approach is therefore being pitched less as a margin play than as a commercial assurance for customers trying to deliver projects on time in a still unsettled market.
Source: Noah Wire Services
