Boston-based Atomic has raised $12.5 million in a Series A round led by Klass Capital and Madrona Venture Group, as the company moves to widen its AI-native supply chain planning software from decision support into a system that can also execute daily operating choices.
Atomic says the new capital will help it develop a platform that links business objectives more directly to the decisions behind what companies buy, build and move. The company argues that, when demand changes o...
Continue Reading This Article
Enjoy this article as well as all of our content, including reports, news, tips and more.
By registering or signing into your SRM Today account, you agree to SRM Today's Terms of Use and consent to the processing of your personal information as described in our Privacy Policy.
r supply becomes constrained, planning teams need more than static forecasts: they need software that can surface what has changed, compare possible responses and carry those decisions into orders and replenishment actions.
The startup says its planning layer can be deployed in about 30 days using data customers already have, and that it is designed to sit alongside existing enterprise resource planning systems rather than force companies into a costly rewrite of their processes. From there, Atomic says, it can extend into more detailed planning and execution.
Customers already using the platform include Good Chop, HelloFresh’s meat-box subscription business, which says it cut inventory from roughly eight or nine weeks to four while more than doubling revenue and broadening both its distribution network and product range. Seb Tron, president of Good Chop, said Atomic had become “the core engine we use to plan supply and place purchase orders”.
Atomic’s AI agent platform, called Nucleus, is also being used by customers for sales and operations planning preparation, inventory queries and checks on supply risk, according to the company. The fresh funding will support further development of that system and larger enterprise roll-outs.
The company was founded by Michael Rossiter, Neal Suidan and Jeff Goodrich, who previously led sales and operations planning at Tesla during the Model 3 production ramp-up and later built a 50-person planning engineering team. Atomic was incubated at DVx Ventures, the firm founded by former Tesla president Jon McNeill, who now sits on the company’s board.
Rossiter said many businesses could never justify building the sort of planning engineering capability Tesla assembled. In his view, too many still rely on legacy software, sprawling spreadsheets and individual workarounds for critical decisions. Atomic, he said, is intended to provide that capability as a product rather than a bespoke internal function.
Related summaries suggest the company’s commercial momentum is accelerating. Jon McNeill has said Atomic’s annual recurring revenue has quintupled since the start of the year, while some clients are already using the software at meaningful scale. According to those reports, DoorDash is running about 90% of its purchasing across hundreds of sites through Atomic’s system.
The company’s trajectory points to growing appetite for more automated supply chain tooling, particularly among operators that need to react quickly to demand swings without rebuilding their planning stack from scratch. For Atomic, the latest round is as much a bet on execution as on prediction: a move from helping teams model decisions to helping them make, and increasingly automate, the decisions themselves.
Source: Noah Wire Services
