Shipsy has been chosen by Universal Business Team to help digitise freight operations across its business network, in a move that reflects the growing push to bring greater structure and visibility to logistics processes that have often been managed separately by individual customers.
According to the announcement on European Business Review, UBT works with around 3,000 businesses across 19 countries and was founded in 2009 to combine business advisory, group buying and shared ...
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services. Its model was built to give smaller companies access to better commercial terms and global suppliers, but as those customers have expanded, shipping decisions have increasingly been made through their own enterprise systems and freight platforms, leaving UBT Logistics with a more fragmented operating picture.
The new rollout will centre on UBT’s Logistics Management System, which is intended to bring procurement, shipment oversight and supplier engagement into a more unified workflow. Shipsy says its AI-native platform will help provide serviceability checks, carrier comparison and clearer visibility across import and export activity, while also improving the efficiency of freight reconciliation and reducing the manual work involved in chasing down service issues.
Roddy Cox, Northern Hemisphere general manager at UBT, said the company’s aim is to give businesses operational support that helps them run more effectively, adding that Shipsy’s system should give customers “clearer visibility and control” while UBT Logistics continues to manage the relationship and service delivery.
Soham Chokshi, co-founder and chief executive of Shipsy, said the partnership fits with the company’s focus on purpose-led businesses and is meant to provide participating firms with a stronger operational base, improving logistics visibility, workflow and decision-making over time.
Shipsy describes itself as an AI-native logistics technology platform covering planning, execution, visibility and settlement, and says it serves enterprises in retail, FMCG, postal, freight and pharmaceuticals. The company was recently named a Niche Player in Gartner’s 2026 Magic Quadrant for Transportation Management Systems.
Source: Noah Wire Services
