The Magnum Ice Cream Company has chosen Accenture and HCLTech to help build the technology platform it will rely on after separating from Unilever, in one of the most significant operational overhauls in the group’s history.
According to a company statement, the new stack will be built around Kinaxis, Microsoft, Salesforce and SAP, with the systems due to replace services currently provided under Transitional Services Agreements that are scheduled to end in 2027. The programm...
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e covers supply chain, sales, finance, procurement and collaboration, giving the business the chance to move away from inherited systems and establish a standalone operating model.
Accenture will lead the rollout of core enterprise platforms, alongside work on artificial intelligence, data and cybersecurity. HCLTech has been tasked with infrastructure deployment and end-user services, which the company says will provide a secure and resilient base for its global operations. HCLTech has separately said the partnership is multi-year and will also embed its AI Force platform into the digital estate.
The software layer is being organised around four main systems. Kinaxis will underpin supply chain and sales-and-operations planning, Microsoft will provide cloud and workplace tools, Salesforce will act as the customer relationship management platform, and SAP will serve as the enterprise resource planning system across finance, supply chain and operations.
The transition is expected to unfold in phases over the next 18 months, with the company placing emphasis on business continuity, change management and disciplined delivery. One key objective is to consolidate multiple ERP environments into a single global SAP Rise instance, which the company says should improve consistency in planning and reporting.
Artificial intelligence will also play a role, though selectively. The roadmap includes AI-assisted forecasting and weather-based demand insight tools, reflecting the realities of a global ice-cream business, where seasonal demand, temperature shifts and route-to-market complexity can all affect sales and distribution.
Sandeep Desai, chief supply chain and operations officer at The Magnum Ice Cream Company, said the project marks a major milestone as the firm prepares to operate on its own. He said the roadmap was intended to give teams better visibility, planning and decision-making, and described the effort as more than a simple systems migration.
The broader significance of the move is clear: for large consumer businesses leaving parent groups, the hard work often lies not just in separating legal entities, but in recreating the digital and operational backbone that keeps products moving and customers served. For Magnum, the task now is to integrate new partners and platforms without disrupting the day-to-day business as it heads towards full independence.
Source: Noah Wire Services
