**Munich**: Lobster and project44 have launched a strategic partnership combining real-time global supply data with Lobster’s Data World platform. This collaboration will enhance supply chain visibility, enable AI-driven operational intelligence, and is spotlighted at the upcoming Lobster Data Hero Summit in May 2025.
Strategic Partnership Poised to Transform Supply Chain Transparency
In an era defined by digital transformation, the strategic partnership between Lobster, a pioneering software development company, and project44, the premier name in supply chain visibility, promises to revolutionise supply chain execution and transparency. This collaboration, which has evolved from successful joint initiatives in both the automotive and consumer goods industries, aims to merge project44’s robust global supply data aggregation with Lobster’s innovative Data World platform—designed to offer a comprehensive 360° view of data that empowers organisations to collaborate effectively and dismantle information silos.
Lobster’s digital ecosystem stands out for its exceptional offerings in order management, inbound logistics, and spare parts logistics. This suite not only accelerates project implementation but also facilitates a rapid return on investment. The platform’s plug-and-play connectivity serves to streamline the onboarding process for freight forwarders, carriers, and logistics service providers, removing traditional barriers to entry. Furthermore, the partnership lays a foundation for developing AI-driven solutions aimed at preemptively addressing operational challenges, thereby ensuring smarter routing decisions and enhanced supply chain velocity.
“Establishing a robust data foundation is at the heart of this partnership,” stated Niko Hossain, Managing Director at Lobster. He emphasised that the integration of their platform’s seamless connectivity with project44’s extensive real-time data insights equips shared customers to improve on-time deliveries, optimise inventory management, and gain significant operational efficiencies.
Dominic Erdtmann, the Regional Vice President for the DACH region at project44, echoed these sentiments, noting that the companies’ unique capabilities are complementary and that this alliance will significantly elevate customer value through enhanced end-to-end transparency and automation. The integration of these platforms portends a new age in supply chain logistics, where informed decision-making is driven by real-time data rather than historical patterns or estimates.
Adding further weight to their collaboration, project44 will sponsor the upcoming Lobster Data Hero Summit, scheduled for 14 May 2025 at Showpalast in Munich. This event is poised to spotlight cutting-edge integrations and present best practices that empower organisations to successfully navigate the increasingly complex landscape of modern logistics, underpinning the vital importance of transparency and automation in supply chain management.
The merging of Lobster’s and project44’s capabilities not only promises to enhance supply chain visibility but also aligns perfectly with industry trends towards digitalisation and agility. With today’s supply chains operating in an environment that demands rapid adaptability and responsiveness, this strategic alliance is a timely intervention designed to meet these challenges head-on, ensuring that businesses can bolster resilience and maximise operational efficiency in an unpredictable market landscape.
As their collaboration unfolds, stakeholders will undoubtedly keep a keen eye on the resulting innovations, anticipating how this partnership could set new benchmarks for supply chain performance and transparency in the years to come.
Reference Map:
- Paragraph 1 – [[1]](https://www.i40today.com/digital-data-ecosystem-meets-real-time-visibility-across-the-end-to-end-supply-chain/), [[2]](https://www.project44.com/press-release/project44-announces-strategic-partnership-with-lobster-to-enhance-supply-chain-visibility)
- Paragraph 2 – [[1]](https://www.i40today.com/digital-data-ecosystem-meets-real-time-visibility-across-the-end-to-end-supply-chain/), [[3]](https://www.lobster.de/en/solutions/data-world), [[5]](https://www.lobster.de/en/solutions/ai-driven-solutions)
- Paragraph 3 – [[1]](https://www.i40today.com/digital-data-ecosystem-meets-real-time-visibility-across-the-end-to-end-supply-chain/), [[2]](https://www.project44.com/press-release/project44-announces-strategic-partnership-with-lobster-to-enhance-supply-chain-visibility)
- Paragraph 4 – [[1]](https://www.i40today.com/digital-data-ecosystem-meets-real-time-visibility-across-the-end-to-end-supply-chain/), [[4]](https://www.project44.com/solutions/supply-chain-visibility)
- Paragraph 5 – [[1]](https://www.i40today.com/digital-data-ecosystem-meets-real-time-visibility-across-the-end-to-end-supply-chain/), [[6]](https://www.project44.com/events/lobster-data-hero-summit-2025)
- Paragraph 6 – [[2]](https://www.project44.com/press-release/project44-announces-strategic-partnership-with-lobster-to-enhance-supply-chain-visibility), [[4]](https://www.project44.com/solutions/supply-chain-visibility), [[7]](https://www.i40today.com/events/lobster-data-hero-summit-2025-munich)
Source: Noah Wire Services
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