JW Filshill has once again emerged at the pinnacle of the UK wholesale sector, being named “Best in Class” for the 15th consecutive year in the latest independent survey conducted by The Advantage Group. This sustained recognition highlights the company’s consistent excellence across multiple operational facets, including category and business development, supply chain management, and the execution of promotional and marketing strategies. Suppliers surveyed UK-wide rated JW Filshill highly on its collaboration, transparency, and innovative, data-driven approach.
Central to Filshill’s success is its carefully honed strategy of building genuine partnerships with suppliers. Chris Miller, the company’s Chief Commercial Officer, emphasised that their approach is rooted in sharing insights and data gleaned from their advanced supply chain technology. By maintaining an open and honest dialogue and fostering mutual growth, JW Filshill has managed to create a collaborative environment conducive to successful new product development and improved profitability. Suppliers praised the wholesaler’s openness and reliability, with one noting their honesty, hard work, and loyalty, and another highlighting the effectiveness of joint business planning and execution as a benchmark for the industry.
This consistent top-tier recognition complements JW Filshill’s robust financial performance, underscoring a thriving business foundation. The firm recently reported a turnover increase to £215 million for the year ending January 2024, a rise of 6% from the previous year, alongside a significant boost in operating profit from £2.9 million to £4.2 million. Operating as a fifth-generation family business, Filshill supplies the KeyStore convenience stores and independent retailers across Scotland and northern England, alongside notable national accounts such as the Scottish Prison Service.
Beyond commercial success, 2025 marks a milestone year for JW Filshill as it celebrates its 150th anniversary. The company is embracing this landmark with the theme “Delivering Success,” which encapsulates its commitment to sustainability, innovation, community engagement, and wellbeing. As part of its charitable endeavours, Filshill is aiming to raise £150,000 for six staff-chosen charities: Children’s Hospices Across Scotland, Dementia Scotland, Cancer Research UK, MND Scotland, the Scottish Society for the Prevention of Cruelty to Animals, and GroceryAid. A significant fundraising highlight saw 150 directors, colleagues, customers, suppliers, and family members participate in the Glasgow Kiltwalk, Scotland’s largest mass participation walking event, further cementing Filshill’s community involvement.
On the technology front, JW Filshill has also upgraded its digital presence to support retailers more effectively through a relaunch of its website. The new platform features mobile-friendly functions, enabling easier access on handheld devices, interactive content such as video showcases, and integration with the Filshill app. This app facilitates time-saving tools for retailers, including instant barcode scanning for ordering, customer-managed favourites lists, promotional alerts, and live order tracking.
JW Filshill’s ongoing accolades, marked growth, and deep-rooted community focus illustrate a wholesaler that not only respects its heritage but also embraces modern technology and sustainability to deliver success for its partners and customers alike. This comprehensive approach positions Filshill as a formidable and trusted force in the UK wholesale landscape as it moves into the next century of its business.
Source: Noah Wire Services
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