Amazon Business is making a stronger push into Australia’s procurement market after a first year that it says has exposed how much room there is for digitising business purchasing.
Lena Zak, Amazon Business Australia country manager, said the platform entered the market in June 2025 with a sense that companies were spending too much time on manual buying workflows. The company cites research showing 74 per cent of Australian business leaders say approval bottlenecks slow purc...
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hases, a finding that appears to have been borne out by customer demand.
In comments to RetailBiz, Zak said the service had quickly gained traction across sectors including education, healthcare and aged care, as organisations looked for a wider range of products and a less labour-intensive buying process. Amazon says selection on the platform has expanded ninefold since launch, while orders rose 155 per cent in the second half of the year, according to an anniversary update published on its Australian site.
The company is pitching Amazon Business as a way to reduce the time staff spend sourcing everyday supplies as well as more specialised items. Zak said the marketplace now spans millions of products from hundreds of thousands of suppliers, giving buyers more options when prices move or stock becomes constrained. She added that more than 14,000 Australian sellers are active on Amazon, including small businesses and First Nations-owned firms.
Speed is also part of the offer. Amazon says more than half of deliveries are made either on the same day or the next day, a capability it believes is increasingly important for businesses trying to keep operations moving. The platform also offers business pricing, quantity discounts and other procurement tools designed to help organisations control spend.
Amazon has been adding software features alongside its product expansion. According to the company, new analytics tools are intended to help buyers monitor spending patterns and make more informed purchasing decisions. It also plans to roll out Amazon Quick, an AI assistant for Prime Business customers, which Amazon says will connect with 100 apps and is being launched globally this month at a discount for business users.
The Australian push comes as Amazon continues to invest more broadly in the country. In separate announcements, the company said it is committing AU$20 billion between 2025 and 2029 to expand data centre infrastructure, alongside new solar projects in Victoria and Queensland. Amazon has also said it has invested more than AU$5.3 billion in Australia overall, underpinning a wider strategy that ties together retail, logistics, cloud and AI.
Source: Noah Wire Services
