Oro Labs, a Silicon Valley start-up, raises $100 million in a Series C funding round led by Goldman Sachs and Brighton Park, aiming to transform corporate purchasing with AI-powered procurement orchestration amid rapid growth and industry recognition.
Oro Labs, a five-year-old Silicon Valley firm that applies artificial intelligence to corporate purchasing, has raised $100m in a Series C round led by Goldman Sachs Growth Equity and Brighton Park Capital, the company sai...
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d. Existing backers Norwest Venture Partners, B Capital, XYZ Capital and Felicis also participated. As part of the transaction, Clare Greenan of Goldman Sachs Growth Equity and Mike Gregoire of Brighton Park will join Oro’s board. Oro declined to disclose its valuation; the round takes the company’s lifetime funding to $160m, the company said.
The startup sells what it calls a “procurement orchestration platform” that sits on top of customers’ existing enterprise resource planning and procurement systems and uses AI agents to route requests, verify compliance and automate manual tasks. According to Fortune, Oro’s client roster includes Coca‑Cola, Pfizer, Novartis, Thermo Fisher Scientific and Booking.com, and the company says it now serves 15 of the top 25 life sciences firms, two of the top four diversified U.S. banks and five of the top 15 food and drink manufacturers.
Oro reported a year of rapid expansion, saying it achieved 300% revenue growth in the past 12 months and expects to triple revenue again this year. The company told Fortune it is seeing a 150% revenue retention rate, which it interprets as existing customers expanding their usage. Oro plans to deploy the fresh capital to develop product capabilities, enlarge sales and go‑to‑market teams and grow its partner ecosystem, the Oro Partner Enterprise Network (OPEN). The firm also says it spends roughly half of its budget on research and development.
The founders argue legacy procurement systems are primarily record‑keeping tools rather than active decision engines. Sudhir Bhojwani, Oro’s co‑founder and chief executive, told Fortune that existing software is “designed as systems of record, rather than systems of action.” He added: “Demand for procurement orchestration has skyrocketed because of one fundamental truth: procurement teams simply cannot continue to operate like they always have. The market volatility, disruption and price pressures are too severe,” and companies, he said, “need a layer that brings order and intelligence to the chaos, and that layer is orchestration.”
Bhojwani described measurable operational gains from the platform. He told Fortune that one global pharmaceutical customer reduced supplier onboarding from more than 30 days to under 10 days and has cut manual compliance checks on purchase orders from 36 hours to six minutes, with half of transactions now fully automated. He said the company’s automated decisions have achieved roughly 90% accuracy in comparisons with human purchasers and that this level of performance means “the number of people who are doing this work can be reduced dramatically.”
Investors framed Oro as part of a generational shift in procurement software. Mike Gregoire of Brighton Park said the platform combines natural‑language understanding of orders, invoices and contracts with a knowledge graph representing a customer’s processes and rules. Gregoire added that Brighton Park was impressed by Oro’s founding team and its traction in regulated, complex enterprises, according to a statement from the investor.
Independent industry recognition has followed. Oro was listed as a sample vendor in Gartner’s Hype Cycle for Procurement and Sourcing Solutions 2024 in the procurement orchestration and intake management categories, according to a Gartner‑published summary. The company was also named a leader in IDC’s inaugural MarketScape for SaaS and cloud‑enabled spend orchestration in 2024, which highlighted Oro’s enterprise‑grade intake management and its role in multiplying the ROI of disparate procurement systems. More recently, Spend Matters’ 2025 SolutionMap ranked Oro as a value leader for intake and orchestration, reflecting functionality assessments and customer feedback.
In a strategic move to bolster capabilities and partner relationships, Oro acquired ProcureTech, a procurement digital accelerator, in March 2025. The company said the deal is intended to speed international expansion and deepen integration and consulting partnerships that support complex digital transformations.
Oro operates on a transaction‑based pricing model rather than per‑seat licences, a commercial decision the founders say aligns value with customer outcomes. Bhojwani told Fortune he does not expect enterprises to replicate Oro’s full stack cheaply with internal AI coding tools, arguing the combination of capabilities and the ongoing cost of maintaining such systems make in‑house alternatives unattractive for most buyers.
While the company emphasises efficiency gains and compliance automation, that claim faces the standard trade‑offs of automation in regulated environments: the balance between speed and control, and the workforce changes that follow. Oro’s growth, third‑party endorsements and recent acquisition suggest momentum, but the company’s omitted valuation and heavy reliance on continued customer expansion leave investors and customers watching how well the platform scales across diverse procurement landscapes.
Source: Noah Wire Services
