**Austin**: CrowdStrike has unveiled a major overhaul of its Accelerate partner programme during the APJ Partner Symposium. The revamped initiative provides partners with enhanced incentives, training, and resources to address growing cybersecurity challenges and foster collaboration within a complex landscape.
CrowdStrike has announced a significant expansion of its Accelerate partner programme at the APJ Partner Symposium taking place in Austin, Texas and Taipei, Taiwan. This overhaul aims to enhance partner engagement and streamline go-to-market strategies in the increasingly complex cybersecurity landscape.
The updated programme will offer partners enhanced incentives, tools, training, and resources to improve profitability and service delivery. This development comes as businesses globally face mounting challenges around cybersecurity, which encompass consolidated costs, simplified security measures, and the urgent need to stem data breaches.
Among the new features of the Accelerate partner programme are additional revenue opportunities, exclusive discounts, rebates, training credits, and improved pricing models, designed to empower a diverse partner ecosystem that includes service providers, distributors, resellers, independent software vendors (ISVs), managed security service providers (MSSPs), and managed service providers (MSPs).
Daniel Bernard, Chief Business Officer at CrowdStrike, emphasised the program’s significance, stating, “Cybersecurity in an AI-accelerated demand environment is a high-stakes, mission-critical need—partners who embrace collaboration and innovation will win.” He added that the enhancements will allow partners to speed up their operations and offer deeper customer engagement, thereby maximising value for end-users leveraging the Falcon platform.
The revamped programme introduces four specialised partner tracks each focused on different areas of the cybersecurity market:
- Reseller Partner Programme – Designed to simplify partner engagement with clear tier structures and revenue-based incentives.
- MSP Partner Programme – Aims at enhancing service delivery for managed service providers through increased automation.
- Distribution Programme – Focuses on standardising two-tier market execution and creating new growth rebates.
- Technology Ecosystem Programme – Offers integration partners the capability to eliminate hurdles in deal-sourcing, thereby fostering revenue opportunities.
Long-standing partners have voiced their support for the changes. Noel Allnutt, CEO of Sekuro, remarked on the programme’s evolution: “This evolution has strengthened our partnership and reinforced our position as a trusted cybersecurity advisor.” David Grant, CEO of Westcon-Comstor, described the distributor partner programme as “transformational” and praised its innovative pricing structure.
Both the complexity of the cybersecurity market and the need for efficient, adaptable solutions have led to this strategic enhancement. With partners positioned as frontline defenders in preventing breaches, CrowdStrike’s new initiatives aim to equip them with the necessary tools to thrive in a competitive environment that demands continuous innovation.
Source: Noah Wire Services
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