ServiceNow and OpenAI expand AI collaboration to embed frontier models across enterprise workflows

ServiceNow and OpenAI have extended their multi-year partnership to integrate advanced AI models into enterprise platforms, enabling more natural interactions, automated workflows, and enhanced governance across industries.

ServiceNow and OpenAI have deepened a multi‑year collaboration intended to hasten the rollout of advanced AI across large enterprises and broaden the scope of automated, context‑aware workflows.

According to a ServiceNow press release, the...

agreement gives customers direct access to OpenAI’s frontier models so organisations can deploy customised AI solutions without building bespoke systems. The vendors said the integration will embed OpenAI models into the Now Platform to enable natural, real‑time interactions , including speech‑to‑speech and native voice capabilities , that aim to reduce language friction and permit users to interact with enterprise systems by voice, text or visuals.

The partners described a suite of automation enhancements designed to let AI ingest unstructured information, coordinate tasks across legacy and modern IT stacks, and apply context‑aware logic across business functions such as IT, finance, sales and human resources. ServiceNow’s AI Control Tower will act as a governance and orchestration layer, offering centralised oversight of model use, workflow behaviour and how enterprise data is integrated, with the intention of ensuring actions are auditable and controlled at scale, the company said.

OpenAI’s blog post on the expansion noted the work will bring frontier models such as GPT‑5.2 into the platform, enabling employees to pose questions in natural language and receive actionable responses grounded in the organisation’s own data. OpenAI positioned the move as an extension of its enterprise work with major global companies and as a step toward more multimodal agentic experiences that combine voice, text and visual inputs.

Industry observers point out this announcement builds on ServiceNow’s prior efforts to deliver conversational and generative capabilities. ServiceNow’s demonstrations with NVIDIA technologies , including multilingual speech recognition, translation and avatar rendering shown in earlier proof‑of‑concepts , illustrate how voice, animation and LLMs have been combined to create lifelike assistant experiences. ServiceNow has also leveraged NVIDIA inference services and domain‑specific Now LLMs to scale model deployment and reduce inference costs, according to company statements dating from 2024.

ServiceNow said customers will gain a range of practical features: AI assistance for employees, automated content creation, intelligent search, and developer tools that translate intent into automated workflows. The company highlighted that the Now Platform already orchestrates more than 80 billion workflows a year and suggested embedding OpenAI models will extend AI‑driven automation across industries to improve speed, reliability and operational scale.

While both vendors emphasised governance and enterprise controls, the announcement reflects competitive and technical trade‑offs facing organisations adopting cutting‑edge models: balancing the productivity gains of advanced generative and voice AI with the need for transparency, data protection and auditability in regulated environments. The companies say their joint tooling and the AI Control Tower are designed to address those concerns by giving IT and compliance teams central visibility and policy enforcement over model behaviour.

ServiceNow and OpenAI also signalled future ambitions to build more natural, multimodal experiences and to broaden availability to ServiceNow’s wider customer base. According to OpenAI, the collaboration targets deployment across the platform’s extensive enterprise footprint, with the aim of bringing advanced AI capabilities to more than a million business customers through partner ecosystems and integrated services.

Source: Noah Wire Services