Omnea’s US expansion accelerates with innovative procurement platform led by Shane Gueret

When Omnea turned its attention to the United States, it was not looking for a routine implementation hire. It needed someone who could turn a fast-moving, AI-native procurement platform into something enterprise buyers would actually change their processes for. According to TechBullion, that responsibility fell to Shane Gueret, Omnea’s founding US solution and implementation lead, whose work has helped shape the company’s American push after its $50 million Series B.

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hallenge Omnea is tackling sits in indirect procurement, the often messy world of software, cloud services, consultants, agencies and contractors. This is where buying decisions can become tangled in finance approvals, legal reviews, security checks and privacy sign-off. In many companies, that complexity leaves procurement teams trapped in administration rather than helping to shape strategy.

Gueret’s role is to make those deployments work in the real world. That means interviewing stakeholders, identifying where processes break down and designing procurement workflows that are easier to use, faster to complete and more compliant. Omnea’s platform then acts as a central entry point for spend, integrating with systems such as Ironclad, Oracle, NetSuite, Coupa and DocuSign. The aim is not simply cleaner operations, but better decisions: clearer spend data, stronger negotiations and less waste.

His background helps explain the approach. Early in his career at Accenture in Ireland, Gueret worked on card payments and later joined Project Omega at Bank of Ireland, where he served as functional design lead on a large card-technology migration. He then built a business focused on connecting senior executives around the world for commercial partnerships, a move that reinforced the combination of architecture and execution that now defines his work.

Omnea says that mindset has already translated into large-scale customer outcomes. At one global grocery retailer with more than 300,000 employees, the rollout involved more than 20 stakeholders across procurement, finance, legal, security, operations, privacy and data teams. The company says the programme is expected to increase spend under management from $2.5 billion to $3.5 billion, with about $80 million in projected savings.

Another notable deployment involved Abnormal AI, which had previously struggled for months to implement a rival system. The company asked Omnea to deliver a working solution in six weeks, well ahead of the longer timelines often associated with enterprise software rollouts. Omnea says the project was completed on schedule, including Coupa and DocuSign integrations, and that Abnormal described it as the fastest time to value of any tool it had deployed.

Ashim Kapai, Abnormal AI’s head of procurement, said the decision was driven by confidence in Omnea’s product direction and user experience, adding that Shane and his team executed “with rare precision”. The quote captures the broader point: in enterprise software, implementation is often the difference between a promising product and one that actually changes behaviour.

That distinction is central to Gueret’s thinking. He argues that procurement failures are usually not technical alone; they are human and organisational. Finance wants control, legal wants caution and security wants visibility, but if those concerns are not built into the process from the start, users simply work around the system. Omnea’s approach is to make the path of least resistance also the compliant one.

Gueret has also been pushing AI deeper into the delivery process itself. Using tools such as Claude Code, his team has built internal agents that reduce manual work, speed up note-taking and requirements capture, and help with planning across multiple enterprise accounts. The result, according to Omnea, is a faster delivery function with less dependence on engineering support.

That fits with the company’s wider argument that procurement is moving through an inflection point. Rising costs, tighter budgets and more demanding oversight are making indirect spend harder to ignore. Omnea’s position is that automation can take care of the routine work, leaving procurement teams free to focus on sourcing, negotiation and strategy.

For Gueret, the message is straightforward: if procurement only manages process, it becomes bureaucracy. If it can turn data and workflow into leverage, it becomes a business advantage.

Source: Noah Wire Services