Midmo Inc., based in Canton, Ohio, has been recognised as a 2025 Top Tech Startup for its MotionView platform, which enhances item-level traceability and edge connectivity across global supply chains through innovative use of AI, sensor integration, and real-time data insights.
Midmo Inc., a Canton, Ohio–based provider of item-level traceability and edge connectivity, has been named a 2025 Top Tech Startup by Food Logistics and Supply & Demand Chain Executive, the...
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company said in a press release. The firm said the annual award recognises emerging technology companies delivering “meaningful innovation and measurable results” across global supply chain operations.
The company claims its flagship platform, MotionView, offers an extensible, device‑agnostic visibility environment that ingests data from RFID, BLE, NFC, UWB, vision systems, LoRaWAN and sensor networks into a single, item‑centric architecture. According to the announcement, MotionView treats an “item” as any trackable entity, finished goods, returnable assets, pallets, crates or people, each carrying dynamic data such as identity, event history, transformations and environmental context to support chain‑of‑custody intelligence across geographies. Midmo said combining “artificial intelligence at the edge with machine learning in the cloud” enables legacy hardware to be upscaled and for real‑time operational decisions to be made at the point where they matter.
The company said customers using MotionView have reduced manual reconciliation efforts “by up to 60%” and that deployments worldwide support multilingual operations through native generative translation. The press material described use cases in manufacturing, where conventional vision systems are, the firm said, transformed into depth‑ and volume‑aware sensors to trigger autonomous replenishment, and in logistics, where handheld RFID devices can act as fixed read points to enable zonal monitoring and automated transaction generation.
Midmo’s award comes amid a broader cohort of supply‑chain start‑ups recognised in the same programme, underscoring a wider shift towards AI, computer vision and real‑time visibility tools in logistics. Voxel, a computer‑vision AI company focused on workplace safety, was also selected; its chief executive said the technology delivers “proactive safety and operational efficiency” and cited customer results such as steep reductions in recordable injuries and improvements in safety team efficiency. Tive, a provider of real‑time shipment tracking, was named for a third time, its chief executive calling the recognition “a tremendous validation” of efforts to monitor temperature, humidity, shock and location across multimodal transport. Qued and Infinity Loop were among other recipients, the latter described by its founder as offering an “AI‑native” contract intelligence approach to surface savings in vendor contracts.
While the award highlights innovation, the company’s claims remain company‑sourced. The firm said MotionView is “item‑agnostic and edge‑first” so that traceability, transparency and regulatory readiness are addressed as inherent platform outcomes rather than ad‑hoc responses to mandates. Independent verification of the specific performance improvements cited was not included in the announcement.
The selection of Midmo sits within an industry trend of start‑ups packaging AI, edge computing and multisensor integration to tackle long‑standing visibility gaps in warehousing, cold chain and manufacturing. Some winners emphasise safety and operational risk reduction; others prioritise shipment integrity or appointment scheduling, reflecting varied priorities among logistics operators. Speaking to the broader market dynamic, Midmo positioned MotionView as bridging “legacy and modern infrastructure” to allow companies to adapt to evolving regulatory, customer and operational requirements without wholesale re‑architecture.
The company said it pairs MotionView with applications such as ValidPoint and Trips by Midmo to convert fragmented device data into coordinated intelligence. Contact details and further information were provided in the company’s statement.
Source: Noah Wire Services
