Supply chain software vendor Manhattan Associates has launched a new suite of agentic artificial intelligence tools within its “Manhattan Active” platforms, aiming to revolutionise supply chain management. Unlike traditional chatbots and static workflow configurations, this agentic AI is designed to autonomously perform tasks, adapt to changing circumstances, and dynamically orchestrate workflows across the entire supply chain and commerce lifecycle. This innovative approach promises a more nuanced and responsive operational strategy, allowing companies to better navigate the complexities of modern supply chain challenges.
Among the pioneering AI agents introduced are the Intelligent Store Manager, Labor Optimizer Agent, Wave Inventory Research Agent, Contextual Data Assistant, and the Virtual Configuration Consultant. This diverse range of agents is intended to enhance various facets of supply chain operations, from resource allocation to customer engagement. The company has further opened access to its “Manhattan Agent Foundry,” a platform initially used internally for developing new agents. This initiative empowers clients to create customised agents tailored to their unique operational needs, ensuring that the development of AI capabilities is not limited by vendor timelines. Sanjeev Siotia, CTO at Manhattan, remarked, “Agentic AI isn’t just another feature; it’s a transformative innovation capability tailored to redefine the future of supply chain commerce.” This proactive stance illustrates Manhattan’s commitment to enabling flexibility and innovation within its client base.
In addition to agentic AI, Manhattan Associates is pioneering the integration of generative artificial intelligence (GenAI) into its platforms, exemplified by the recent introduction of Manhattan Active® Maven and Manhattan Active Assist. These innovations aim to enhance customer interactions and streamline response processes. Manhattan Active Maven offers a GenAI-powered chatbot that provides real-time assistance on various customer queries, making it easier for users to access information about orders, payments, and product availability. Meanwhile, Manhattan Active Assist functions as an intelligent assistant, offering contextual responses to product-related queries and boosting operational support for customer service representatives. These advancements are designed to foster a more seamless user experience, relying on natural language processing to facilitate human-like interactions and robust support.
The evolution of these AI capabilities is not occurring in isolation; it aligns with wider trends in the industry emphasising the integration of advanced technologies into supply chain operations. At the National Retail Federation (NRF) 2025 conference, Manhattan demonstrated its GenAI functionalities, reporting that roughly half of its customers are now leveraging these capabilities. This growing adoption underscores the significant role AI is playing in enhancing both operational efficiency and customer satisfaction within supply chains. Furthermore, Manhattan’s innovations have earned them recognition as the 2025 Google Cloud Business Applications Partner of the Year for Supply Chain and Logistics, highlighting their leadership in driving innovative solutions that address complex supply chain challenges.
As businesses increasingly prioritise resilience and efficiency, the demand for advanced supply chain solutions is expected to rise. Collaborations, such as the one Manhattan has formed with Agility Robotics to integrate AI-powered humanoid robots into warehouse workflows, further illustrate the ongoing transformation within this sector. These partnerships signal a shift towards more automated and intelligent systems capable of operating alongside human workers, enhancing productivity while ensuring safety in complex logistics environments.
The introduction of agentic and generative AI technologies not only showcases Manhattan Associates’ commitment to innovation but also positions the company as a leader in the evolving landscape of supply chain management. As digital transformation continues to redefine operations, the emphasis placed on technology-driven solutions is likely to become a defining characteristic of successful supply chains in the years to come.
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Source: Noah Wire Services
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