**London**: A recent report has declared Heineken the leading supplier to pubs and bars in Britain, scoring 65 in the 2024 Advantage Report. The recognition underscores Heineken’s commitment to supporting the on-trade sector amid competitive challenges. Industry leaders celebrate its performance and vision for future growth.
According to a recent report by The Drinks Business, Heineken has emerged as the leading supplier to pubs and bars in Britain. This recognition comes from the 2024 Advantage Report Voice of the Customer, in which Heineken achieved a notable score of 65. This performance significantly outstripped its competitors, who averaged a score of just 19 among the 26 participating suppliers.
The survey included input from prominent national pub groups, such as Stonegate, Greene King, Fuller Smith & Turner, and Admiral Taverns. Heineken’s strong rating reflects its market leadership within a highly competitive environment among drinks suppliers in the UK.
Will Rice, the on-trade director for Heineken UK, commented on the accolade, stating, “We have invested significant time and energy to understand the needs of pub operators, both large and small, and how we can better support them, so being recognised in this way is a massive testament to our efforts.” Rice further acknowledged the challenging climate for the sector, expressing delight at the report’s results while emphasising a commitment to using the insights gained to continue supporting UK pubs, bars, and restaurants in their growth for 2025 and beyond.
Andrew Johnston, managing director of Advantage Group UK and Ireland, noted that the report involved feedback from over 100 on-trade customers regarding their suppliers’ business engagements. He described Heineken as “the best supplier to do business with” according to the on-trade customers, recognising the competitive nature of the channel. He highlighted that for a business to achieve a “best-in-class” recognition is commendable given the breadth of Heineken’s capabilities across its market propositions.
The Advantage Report has long aimed to provide clients with a benchmarked view of performance, as rated by their business partners. This approach not only establishes performance standards but also offers valuable insights concerning the strengths, weaknesses, and opportunities in supplier relationships within the sector.
Source: Noah Wire Services
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