**London**: Fivetran has unveiled an improved Partner Program featuring new opportunities for revenue growth, including reselling options and higher incentives. Designed to support partners in addressing data centralisation, it promises substantial rebates and extensive collaboration to enhance partner profitability and customer engagement.
Fivetran, a leading company in the data movement sector, has recently launched an enhanced Partner Program aimed at providing partners with increased opportunities for business growth. The programme features higher incentives, expanded technical support, and deeper collaboration in go-to-market strategies, designed to assist partners in facilitating seamless data movement for their customers.
Key changes to the Fivetran Partner Program include the introduction of reselling and co-selling opportunities, in addition to traditional referral-based incentives. This shift aims to allow partners greater flexibility in customer engagement and the potential to increase revenue. The programme has also introduced a tiered structure, providing benefits according to the level of involvement from partners. Notably, top-tier partners are now eligible for additional incentives, such as rebates for successfully onboarding joint customers and for expanding their use of the Fivetran platform.
Logan Welley, vice president of alliances at Fivetran, highlighted the importance of partners in addressing the challenge of data centralisation for enterprises. Speaking to Business Wire, Welley stated, “Our partners are critical to solving that — whether they’re helping businesses unify data across cloud platforms, modernise their infrastructure, or power AI-driven decision-making.”
The new program promises to enhance partner profitability with rebates of up to 15% for sourcing and influencing customers, and discounts reaching as high as 30% on resales. Additionally, Fivetran is offering access to collaborative marketing initiatives, sales opportunities, and training through its Partner Academy, which covers various aspects such as data lakes and AI-driven analytics.
Fivetran supports over 700 pre-built data connectors and is integrated with several major cloud platforms, including AWS, Google Cloud, and Microsoft Azure. This extensive support enables partners to assist businesses in managing their data needs efficiently, aiming to attract a broad range of companies seeking to centralise their data infrastructure.
Ryan Gifford, managing director of global data & AI at Slalom, remarked on the benefits of the programme, stating, “Aligned incentives, extensive enablement, and collaborative solutioning are key to allowing us to solve our mutual clients’ data movement needs.” He noted the enhanced partner programme strengthens the ecosystem essential for meeting growing client data requirements.
The Fivetran Partner Program is now operational, with further enhancements expected to be rolled out later this year. As companies increasingly rely on data centralisation and integration to drive decision-making and innovation, Fivetran’s initiative appears strategically timed to address these market demands.
Source: Noah Wire Services
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