**Davos**: Discussions at the World Economic Forum 2025 spotlight the role of Process Intelligence in driving sustainability and agility through AI integration, with insights from Celonis on overcoming challenges in supplier management. A McKinsey survey reveals significant adoption of AI technologies among global companies.
The discussion surrounding Supplier Relationship Management (SRM) has gained significant traction in the context of digital transformation, particularly at the recent World Economic Forum 2025. The forum highlighted the emergence of the Intelligent Age, characterised by the integration of artificial intelligence (AI), digitalisation, and sustainability within business operations.
A prominent player in this landscape is Celonis, which underscores the importance of Process Intelligence as a catalyst for transforming business processes into sustainable growth engines. The technology company is at the forefront of efforts to leverage intelligent processes to generate economic value. According to a McKinsey Global Survey 2024, 72% of global companies have already embraced AI technologies, marking a 50% increase since 2020. However, there remains a marked challenge in capitalising on these investments, as a report from the Boston Consulting Group indicates that 74% of enterprises struggle to scale results from their AI initiatives.
At the heart of this issue lies Process Intelligence, which aims to bridge the gap between the potential of AI and actual results through the use of smart tools. “The Intelligent Age represents a unique opportunity to rethink how companies operate. When processes work, everything works: businesses become more agile, resilient, and sustainable,” stated Andrea Carboni, Country Leader of Celonis for Italy. Carboni further highlighted that with Celonis, the intention is to redefine the role of business processes, transforming them into strategic levers for informed decision-making that drive business success.
The challenges identified for navigating a rapidly evolving global market can potentially be addressed through Process Intelligence. These include:
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Establishing a foundational understanding of business processes to facilitate the integration of AI, achieved through a “living map” of operations that incorporates data, metrics, and business contexts. This, in turn, supports operational insights that contribute to business growth.
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Developing interconnected ecosystems that move beyond traditional supplier management methods such as Electronic Data Interchange (EDI). The reliance on manual data management through spreadsheets and emails often results in sluggish, error-prone processes. Process Intelligence mitigates these issues by providing a platform that enhances transparency and optimises inter-company operations, paving the way for faster and more informed decision-making.
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Evolving digital twins from static models to dynamic platforms powered by AI. This transformation allows digital twins to act not merely as virtual representations of business operations but as active, intelligent systems capable of delivering real-time operational insights.
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Conducting predictive analytics for proactive operations, enabling businesses to identify bottlenecks, forecast demand, and address inefficiencies as they arise, thereby enhancing efficiency and mitigating risks.
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Ensuring real-time sustainability monitoring. With increasingly stringent global regulations such as the EU AI Act and ESG requirements, Process Intelligence facilitates traceability, compliance, and the optimisation of sustainability goals.
Davos reinforced the strategic role of Process Intelligence in bridging the divide between data and decision-making, establishing a foundation for an Intelligent Age wherein resilience, sustainability, and operational innovation coexist. Celonis stands out as a key player in this transition, aiding companies in transforming challenges into opportunities for sustainable growth through enhanced supplier relationships and efficient supply chain management.
Source: Noah Wire Services
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