For more than 30 years, outsourcing was largely governed by a simple equation: move work to a lower-cost location and capture the savings. That logic still has value, but it no longer captures the full picture. As industrial and technology-led businesses contend with supply chain shocks, cyber risk, regulatory pressure and persistent labour shortages, the question has shifted from where work is cheapest to where it is most effective.
That is the thinking behind best-shore, a de...
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The change reflects a broader recognition that the lowest-cost location is not always the lowest-cost answer. Time zone gaps can slow decision-making, language or cultural friction can create rework, and travel or management overhead can erode the expected savings. In fast-moving environments, the ability to collaborate in real time often matters more than an hourly rate.
This is particularly true in industrial operations, where delays can have immediate consequences. A plant engineering issue cannot always wait for another region to begin its working day. A security incident in a logistics network may demand instant cross-functional response. Compliance, safety and production support all benefit when the right expertise is close enough to act quickly.
The idea has gained traction across the corporate services and software world in slightly different forms. Forbes described best-shore as a way to avoid the limits of traditional outsourcing by combining nearshore and offshore delivery to support mission-critical development, while ANSR has argued for a dual-shore model that pairs offshore scale with nearshore proximity to create an always-on delivery engine. Both frameworks point in the same direction: global delivery is becoming less about a single centre of gravity and more about orchestrating multiple locations around the work itself.
Offshore capability still matters, especially where scale and specialised technical talent are essential. In recent years, parts of south-east Asia, including Vietnam, have become increasingly attractive for engineering, cloud, artificial intelligence and cybersecurity work. But offshore is now more often one layer in a wider model, rather than the whole answer.
Nearshore delivery has grown in importance because it helps bridge the gap between cost and collaboration. For North American companies, Latin America has become a key nearshore region, allowing teams to work during the same business hours and respond to changing priorities without delay. GFT, which markets a right-shore approach, says this combination of cultural alignment and time-zone overlap can improve delivery when project demands require frequent interaction.
Onshore capabilities, meanwhile, remain important for governance, stakeholder management, regulatory oversight and customer-facing work. These functions are often closest to business leadership and require a deep understanding of local conditions. In regulated sectors, that proximity can also help with legal, environmental and safety requirements. Rather than competing with offshore teams, onshore staff often provide the coordination and accountability that hold the broader model together.
Resilience is another powerful reason for the shift. Recent years have exposed the risks of concentrating too much capability in one geography or supplier base. The best-shore model spreads work across multiple locations, making it easier to absorb disruption if one site is affected by weather, political instability, labour shortages or infrastructure failures. For manufacturing, energy, transport, healthcare and utilities, that redundancy can be operationally critical.
There is also a talent dimension. Many organisations now struggle less to find cheap labour than to find the right expertise in areas such as AI, cyber security, cloud computing, analytics and engineering. Best-shore strategies allow firms to tap into whichever labour markets offer the right skills, while still keeping governance and business context where they are most effective. Infosys BPM has argued that companies which own critical capabilities often outperform those that merely rent them, a sign of how far outsourcing thinking has moved.
Ultimately, best-shore is less a sourcing rule than a design principle. The central question is no longer whether to use offshore, nearshore or onshore delivery, but how to combine them in a way that supports speed, resilience and value. That means starting with the work itself: which tasks need close stakeholder contact, which require scale, which demand local oversight and which can be standardised and distributed.
In that sense, best-shore represents a broader shift away from geography as the organising logic for operations. The companies most likely to succeed in the next phase of industrial and digital competition will be those that can combine global scale, regional responsiveness and local control into one coherent model. Cost still matters. But in a more volatile business environment, it is only one part of the decision.
Source: Noah Wire Services



