Author: Michael Brunt

I am the co-founder of HBM Advisory, a strategic consultancy that helps clients unlock the full potential of their content businesses. I work with publishers, both traditional news businesses and their challengers, to align products and content to the needs of their users; I advise on how to optimise customer journeys and build successful monetisation options; and I share my experience on how to transform businesses to take full advantage of the digital revolution. My experience at some of the world’s leading digital news publishers allows me to make sure clients have all aspects of their business focused on the right goals. I am also a NED and advisor for SaaS start-ups. I was formerly General Manager of Times Newspapers Ltd, with responsibility for the financial performance of The Times and The Sunday Times and for setting and implementing brand strategies for long-term cross-platform growth. Prior to managing The Times and Sunday Times, I was Publisher and Chief Operating Officer of The Economist.