Anchanto’s Middle East expansion accelerates with tailored ecommerce logistics solutions for Gulf markets

Singapore-based software provider Anchanto is scaling its cross-border commerce and logistics platforms to support Korean brands and regional distributors across the Gulf, leveraging localised solutions amid growing demand for imported goods in the Middle East.

As the Middle East’s online retail market gathers pace, Anchanto is pitching its commerce and logistics software as the backbone for firms seeking to expand across the Gulf, particularly Korean brands targeting...

demand in the UAE and Saudi Arabia. According to the announcement, the Singapore-headquartered software vendor has recorded client wins and operational improvements among regional distributors and fulfilment operators that it says validate its platform for cross-border growth.

Anchanto’s cloud-hosted order and warehouse management systems are presented as tools to consolidate inventory and order flows across marketplaces, webstores and carriers. The company asserts that customers in the UAE and Saudi Arabia have cut processing times, reduced manual reconciliation and gained live stock visibility, outcomes exemplified by three regional users cited in the release. A Saudi pet-products distributor is reported to have halved order processing duration after deploying Anchanto’s warehouse solution and to have improved management of temperature-sensitive items. A Dubai logistics operator used the combined order and warehouse suite to expand from one to four facilities in six months while centralising inventory and strengthening cold‑chain reliability. A GCC distributor of European consumer lines unified its B2B and e-commerce channels, the company says, lowering administrative work and improving service-level compliance.

“The company claims these cases provide a replicable model for Korean exporters in beauty, electronics and fast-moving consumer goods seeking to enter Gulf markets,” the announcement adds, noting that localisation, regulatory readiness and scalability are critical for success in the region. Anchanto states it offers more than 200 prebuilt integrations to marketplaces, storefronts, carriers and enterprise systems and maintains local teams across several countries, including a South Korea office.

Anchanto’s Gulf push follows an established regional expansion strategy. The firm opened a Dubai presence in 2022 in partnership with Logistics Executive Group to support growth across the UAE and Saudi Arabia. Reuters-style industry context shows that less than two years after that launch, Anchanto reported additional local contracts and planned to grow its Dubai team and footprint in neighbouring states. The company also draws on deeper capital and partner links: Asendia, the global mail and logistics operator, took a significant minority stake in Anchanto in 2020, a tie the vendor highlights as supporting its cross-border logistics capabilities.

Anchanto’s recent client announcements in Asia and partnerships with local logistics providers further illustrate the vendor’s expansion playbook. In 2024 and 2025 the company detailed alliances and deployments with regional retailers and fulfilment firms in Southeast Asia, including a rollout with a major Vietnamese retail network and partnerships with Philippine logistics and pharmaceutical retailers that adopted its order and warehouse management modules to cope with rising marketplace volumes.

Anchanto frames these developments as evidence that a unified technology layer can convert supply‑chain complexity into commercial scale. “These businesses are showing how technology can turn complexity into growth,” said Vaibhav Dabhade, Founder and CEO of Anchanto, in a company statement. The firm’s materials stress that consolidated automation and analytics are particularly useful where multi-channel selling, rapid order flow and compliance across jurisdictions are required.

Industry observers note that the Middle East’s rapid digital adoption, expanding payment and logistics infrastructure, and consumer appetite for imported brands make the region attractive for exporters from East Asia. According to market data cited by regional commentators, this combination has encouraged specialised SaaS vendors and logistics players to build localised solutions and partnerships rather than rely solely on standardised off-the-shelf products.

Anchanto presents itself as one of those vendors seeking to combine global integrations with local execution. The company’s filings and press releases describe a decade of operations across Asia and, with its Gulf office and investor backing, an explicit intention to be a technology intermediary for brands and logistics providers moving into the Middle East. The claims in the company’s announcement will be measured by how effectively its platform supports clients as they scale across diverse regulatory and distribution environments in the coming quarters.

Source: Noah Wire Services