Amazon Business has passed $60 billion in annualised gross sales, a threshold that underlines how firmly B2B purchasing has moved into digital channels and how quickly that shift is being reshaped by AI.
According to Amazon, the marketplace now serves more than 11 million organisations worldwide, including hundreds of thousands of small businesses and 97 of the Fortune 100. The company said product selection has expanded by 30%, with especially strong growth in repair tools, fr...
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esh groceries and office furniture. It also said business-specific discounts saved customers more than $1 billion globally last year, while Prime Business members saved over $880 million in delivery charges.
The scale of the figure matters because it reflects more than Amazon’s own growth. Digital Commerce 360 reported the milestone in July 2026 and noted that Amazon Business has spent years building the kind of enterprise features procurement teams expect, including approval flows, spend tracking, tax exemption handling and multi-user accounts. Launched in 2015, the platform has become a central buying channel for a wide range of organisations, from facilities teams to healthcare buyers.
The latest numbers also point to a broader change in how B2B commerce works. Global ecommerce continues to take a larger share of overall trade, and businesses are increasingly buying in ways that mirror consumer retail: through large digital catalogues, fast fulfilment and price comparisons that can be done in seconds. For suppliers, that means catalogues are no longer just sales tools; they are now the infrastructure that determines whether products are visible at all.
That pressure is only likely to intensify as agentic AI begins to enter procurement workflows. Digital Commerce 360, drawing on Deloitte-informed analysis, reported that B2B companies now need to rethink how product data is structured so that AI systems can read it, compare it and act on it. Unlike human buyers, these systems do not browse in the usual sense. They rely on structured feeds, consistent taxonomy, live pricing and current stock information.
In practical terms, that means a supplier with weak product data may never appear in an AI-driven search, even if its offer is competitive. For procurement and IT leaders, the issue is shifting from presentation to machine readability: whether pricing APIs, inventory signals and product attributes are accurate enough for automated buying systems to use.
Amazon is already offering a glimpse of that future in healthcare. Digital Commerce 360 reported that Amazon Pharmacy has linked with eNavvi to show pricing and availability inside prescribing workflows, reducing the need for separate procurement steps. The model is significant beyond medicine because it shows how commerce can be embedded directly into the software people already use, rather than forcing them into a standalone buying portal.
Amazon’s broader momentum suggests the market is moving in that direction. The company said more than 1.8 million organisations joined Amazon Business in the first half of 2026 alone. The platform now operates across 11 countries, and its customer base includes both small firms and large corporates that increasingly expect procurement to be fast, digital and highly integrated.
For distributors and suppliers, the implication is clear: keeping pace will require more than competitive pricing. They will need product data that is clean, current and readable by machines, or risk disappearing from the next generation of purchasing systems altogether.
Source: Noah Wire Services
