RELEX Solutions has reported significant growth in the first half of 2025, driven by advancements in its AI-native unified supply chain planning platform and expanding customer base. The company claims a 30% year-over-year increase in subscription revenue, which it attributes to sustained demand for its technology that integrates retail and supply chain planning with generative AI capabilities.
According to the announcement from RELEX, the firm’s AI-driven platform supports retailers and manufacturers in optimising complex operational processes. A notable area of rapid adoption highlighted is its pricing and promotions solution, which reportedly surpassed full-year 2024 performance within six months. Leading grocery chains across the US and EMEA, including Heritage Grocers Group, Sedano’s Supermarkets, El Rio Grande Latin Market, and Vallarta Supermarkets, are said to have chosen RELEX for its enhanced agility and automation over legacy systems.
The company’s AI innovations include the RELEX generative AI assistant, Rebot, which manages more than 60,000 queries monthly, and the development of agentic AI pilots designed to autonomously handle routine planning tasks and improve diagnostic accuracy. Additional offerings such as RELEX Diagnostics aim to automate the root cause analysis of inventory issues, while RELEX True Inventory uses AI to detect anomalies and correct inventory balances.
Beyond retail, RELEX is expanding its footprint in manufacturing, with clients such as Ford South America adopting its machine learning-based demand sensing and scenario modelling tools. MAAG Foods reportedly uses RELEX to automate over 96% of planning decisions in specific categories, moving towards “touchless planning.”
Industry recognition seems to bolster the company’s claims, with RELEX named a Leader in both the 2025 Gartner Magic Quadrant for Supply Chain Planning and the Nucleus Research Supply Chain Planning Technology Value Matrix for the first time. These accolades highlight the company’s ability to execute and its comprehensive vision in delivering AI-driven supply chain solutions. Analysts note the platform’s integration of demand forecasting, supply and production planning, merchandising, and sales execution using AI, machine learning, and digital twin modelling.
RELEX’s commitment to innovation is supported by significant investments in research and development, reportedly reinvesting 25% of its revenue back into enhancing its platform’s capabilities. However, while the company projects strong customer trust and practical applications of generative and agentic AI, independent assessments of the long-term impact and adoption rates of these new AI features in diverse operational environments remain to be seen.
Speaking to industry publications, CEO Mikko Kärkkäinen emphasised the unique data architecture underpinning the platform and its role in delivering measurable value to customers worldwide. The company also reported a high Net Promoter Score, indicating strong customer satisfaction.
Overall, RELEX Solutions presents itself as a growing player leveraging AI to address the increasingly complex challenges facing supply chains and retail operations. As AI technologies mature, the practical outcomes for planners and businesses adopting these systems will be crucial in validating the company’s projected trajectory.
Source: Noah Wire Services
Subscribe to Industry Updates
