Who we are
SRM Today is an independent news and insights platform dedicated to Supplier Relationship Management (SRM), procurement, and supply chain transformation. We bring together thought leadership, data intelligence, and real-world perspectives to help organisations unlock value from their supplier ecosystems. Curated by industry experts, SRM Today delivers relevant, high-quality content designed to inform, challenge, and inspire procurement and supply chain professionals globally.
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. Note: In-Article Comments are currently disabled.
Microsoft Clarity (Visitor Traffic)
We use Microsoft Clarity to help us understand how visitors interact with SRM Today. Clarity captures anonymised data such as clicks, scrolls, and website navigation patterns to identify usability improvements and enhance your experience. All data is processed in line with Microsoft’s privacy policies and does not include any personally identifiable information.
Cookies
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. SRM Today uses cookies to help it identify and track visitors, their usage of the website, and their website access preferences. Website visitors who do not wish to have cookies placed on their computers can set their browsers to refuse cookies before using the SRM Today website, with the drawback that certain features of the website may not function properly without the aid of cookies.
Embedded content from other websites
Articles on SRM Today may include embedded content such as videos, images, or articles from external sources. This embedded content functions exactly as if you had visited the originating website directly. These external websites may collect data about you, use cookies, or include third-party tracking to monitor how you interact with their content – including tracking your activity if you have an account and are logged in to those websites. We do not have control over the data practices of these external sites and recommend reviewing their respective privacy policies for more information.
Who we share your data with
SRM Today does not sell or share your personal data with third parties for marketing purposes. We may share limited information with trusted service providers who help us operate the website and deliver our services – such as analytics providers (including Microsoft Clarity), CMS platforms (including WordPress) hosting platforms (including Hostinger), and email distribution CRMs (including Zoho). These partners are bound by data protection agreements and only process information on our behalf in accordance with this Privacy Policy.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue. Note: In-Article Comments are currently disabled.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you submit a form or sign up for our newsletter, we retain the personal information you provide for as long as necessary to manage your subscription, respond to your enquiry, or maintain an active business relationship. You can unsubscribe or request deletion of your data at any time using the link provided in our emails or by contacting us directly.
For users who register on our website (if applicable), we store the personal information they provide in their user profile. All users can view, edit, or delete their personal information at any time (except their username). Website administrators can also access and edit this information to maintain and improve the site.
This does not include any data we are obliged to retain for administrative, legal, or security purposes.
Where your data is sent
Data submitted through our website, including forms and newsletter signups, is securely processed through our content management system (CMS) and Zoho, our trusted platform for email and data management. These systems are hosted on secure servers based in the United Kingdom and the European Economic Area (EEA). As part of this process, submissions may be automatically scanned for spam and viruses to help protect the security of our site and users. We do not share or sell your data to any third parties.
Marketing & Business Communications
We may contact corporate subscribers (businesses, limited companies, and LLPs) using professional email addresses for purposes relevant to their role or organisation, including information about our products, services, or business updates.
Such communication is conducted under the lawful basis of Legitimate Interests as defined under Article 6(1)(f) of the UK GDPR and permitted under Regulation 22(3) of the Privacy and Electronic Communications Regulations (PECR).
We only contact professionals where the material is relevant to their business function. Each communication clearly identifies us as the sender and includes an immediate opt-out or unsubscribe option.
Individuals may request to stop receiving such communications at any time by using the opt-out link provided or by contacting us directly. We maintain suppression lists to ensure no further contact after an opt-out request.
