**Global:** The 2025 State of Supply Chain Report by Anvyl finds only 21% of consumer brands feel confident managing disruptions amid tariffs and regulations. Many rely on outdated systems, hindering responsiveness, while real-time visibility and modern tech are key to resilience and quick recovery.
A new report reveals widespread uncertainty among global brands about managing supply chain disruptions in an unpredictable trading environment marked by changing tariffs and regulations. The 2025 State of Supply Chain Report, published by Anvyl, surveyed over 200 consumer brands and found that only 21% of them feel extremely confident in their ability to handle such challenges.
Despite ongoing supply shortages, transportation delays, and volatile costs, nearly half of the companies—43%—still rely on manual processes and outdated systems. This reliance hampers responsiveness, as poor data quality, inefficient reporting, and lack of integration between core supply chain platforms continue to be significant obstacles.
The report highlights a clear advantage for brands with high supply chain visibility: they were almost five times more likely to recover from disruptions in under a week compared to those with low visibility. While 66% of respondents acknowledged real-time visibility as crucial for recovering from disruptions, 59% admitted difficulties in achieving this with their current systems.
Rodney Manzo, CEO and Founder of Anvyl, told Business Wire, “The past few months have made it clear that uncertainty isn’t going away and this data shows that many brands aren’t fully prepared. The report reinforces that when brands have the right tools and data in front of them, they’re taking control of problems instead of just reacting to them. We equip businesses with full visibility and the insights they need to make smarter, faster decisions.”
Risk mitigation strategies are evolving, with over a third of brands prioritising enhanced supplier diversity and resilience in 2025. Supplier diversification is becoming essential for competitiveness, even though supplier concentration risk ranks sixth in perceived threats. Notably, 78% of brands now consider supplier location and logistics as critical factors in selecting suppliers.
The report also includes expert analysis from partners such as Inventory Planner and Sage 100 and details newly available integrations designed to streamline purchase order management and inventory tracking. These improvements aim to help businesses centralise their supply chain operations and improve collaboration with suppliers.
In an economic landscape subject to rapid change, the findings suggest that companies must invest in modern technology and real-time data capabilities to build more resilient supply chains. The ability to quickly respond to disruptions is increasingly seen as a key differentiator for brands aiming to maintain market stability and customer satisfaction.
Source: Noah Wire Services
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