Pernod Ricard turns to Ivalua’s spend management platform to streamline procurement across its 60 countries, integrating AI and automation to boost efficiency and risk management in its ongoing digital shift.
Pernod Ricard, one of the world’s major producers of premium spirits, has selected Ivalua’s spend management platform to unify and streamline procurement operations across its global entities. The company, which operates in 60 countries with over 18,000 e...
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mployees and reported net sales of €10.9 billion in 2025, aims to move away from disparate procurement solutions previously used by its various legal entities.
According to the company announcement, the switch to Ivalua’s configurable and scalable platform is part of a broader digital transformation strategy. The phased rollout plan will modernise Source-to-Receipt processes across the group, integrating with existing ERP systems and third-party data providers to ensure interoperability and “future-proof” operations. By centralising supplier management and using workflow automation, Pernod Ricard expects to enhance vendor management, collaboration, and risk mitigation. The platform is also intended to boost user adoption and compliance by delivering a seamless end-to-end user experience.
Sarah Kerlan, Chief Procurement Officer at Pernod Ricard, is quoted as saying that procurement plays a strategic role in the company’s vision of operational excellence and sustainable sourcing. She added that partnering with Ivalua will help unlock efficiencies and create a common procurement language across the group.
Ivalua, recognised as a market leader in spend and supplier management by industry analysts, presented its platform as flexible and scalable enough to support Pernod Ricard’s diverse business units while maintaining necessary local adaptations. Dan Amzallag, Ivalua’s Chief Operating Officer, highlighted that the platform aims to empower Pernod Ricard by enhancing supplier collaboration, risk management, and operational value while sustaining agility for future growth.
External industry analysis underscores Ivalua’s strength in supplier management technology, particularly its integration of generative AI to support supplier assessment and documentation. The company has been recognised in recent reports for offering a comprehensive and highly configurable supplier management suite, considered vital for businesses facing increasing regulatory demands and geopolitical instability.
While Pernod Ricard’s move reflects a significant investment in digital consolidation of procurement processes, the challenge for such large multinational groups will lie in managing the balance between global standardisation and local flexibility. The integration of AI and automation technologies in procurement tools is widely seen as a key driver of operational efficiency, but adoption and user compliance remain critical factors to success in practice.
Overall, Pernod Ricard’s selection of Ivalua signals ongoing trends in the spirits industry and broader corporate sectors towards harmonising procurement systems to improve transparency, risk management, and performance optimisation in an increasingly complex global supply environment.
Source: Noah Wire Services
