Log-hub integrates ChatGPT and Claude to streamline supply chain planning workflows

Log-hub is pushing beyond the usual AI-assistant pitch and trying to turn Claude and ChatGPT into front ends for full supply-chain modelling. In material published across August and repackaged in a distributed press release on 5 September, the Swiss software group said users can connect its Supply Chain Apps to either AI tool with an API key and a free Claude or ChatGPT account, then upload their own files, run analyses, compare scenarios and save the outputs back into a shared Log-hu...

b workspace, all without a separate software installation project. According to Log-hub’s own August release notes, Arabian Reseller and the company’s August 18 product post, (log-hub.com) this was presented as part of version 6.3 rather than a one-off add-on.

That matters because the company is pitching the update less as a chatbot novelty than as a way of removing the hand-off between specialist planning tools and conversational AI. Log-hub says teams can bring in cost files, demand files and other datasets, validate earlier analyses, generate charts, dashboards, maps and presentation material, and keep the same calculation engine underneath. In a separate August 19 LinkedIn article, Log-hub argued that the real friction in day-to-day planning was not whether people liked AI, but the need to keep moving data by hand once they stepped outside core analytics software. The same post said the workflow can sit alongside Claude for Excel, so data cleaning and model preparation happen in the same workbook before analysis is run. Those claims were set out by Log-hub on LinkedIn and in its product post. (linkedin.com)

The broader release is also more substantial than the September press hand-out suggests. Arabian Reseller reported on 10 August, (arabianreseller.com) and Log-hub AG said in its own 13 August LinkedIn release note, (linkedin.com) that version 6.3 also introduced a new 3D Container Loading app, changes to Freight Matrix Plus, redesigned network-design dashboards, new Job Roles in the Admin Center and extra operational constraints inside Shipment Flow Optimizer and Supply Chain Designer. The company said Freight Matrix Plus can now assign freight zones automatically, including transit times where origins and destinations use different zoning logic, and can layer in rules for fuel surcharges, hazardous-goods fees and loyalty discounts. It also said the optimisation stack had been updated with the Hexaly solver to improve speed and handle larger datasets. (linkedin.com)

The internal story of the AI integration is also clearer from supporting sources than from the release itself. In a first-person LinkedIn post, Alexander Sigmund said the work had taken “the past few months” and gave “Big credit” to Sanja Drobnjak for leading it. He added that he had tested the feature by running a centre-of-gravity analysis directly from Claude and watching the results land automatically in the workspace, an example that gives a more concrete sense of how Log-hub expects the tool to be used in practice. Sigmund’s post, (linkedin.com) rather than the formal press release, is where that testing detail appears.

The container-loading app, meanwhile, shows why Log-hub bundled the AI story with a broader operations release. Pluton Logistics, New Products Watch and PRLog each said the software is aimed at a familiar warehouse problem: average inbound container utilisation of roughly 65%, leaving about a third of paid space unused. They reported that users feed in package dimensions and quantities, then apply constraints such as rotation rules, stacking limits, separation requirements, weight-on-top restrictions and total container capacity, with the system returning a loading plan and shipment manifest intended for direct use on the warehouse floor. PRLog quoted Jan Sigmund, Log-hub’s chief executive, saying: “What’s different here is that this app’s recommendations can be executed on the dock.” (plutonlogistics.com)

Those same reports add some useful commercial context. New Products Watch and PRLog said the 3D Container Loading app is available through Log-hub’s Freemium Plan and sits inside a portfolio of more than 40 Supply Chain Apps covering areas such as routing, inventory planning and network design. Pluton Logistics also described Log-hub as a Switzerland-based company founded in 2017 with offices in Germany, the US, India and Serbia, details that broadly match the locations listed on Log-hub’s own company page. (newproductswatch.com) Log-hub separately announced the opening of a Houston office in May 2025, underscoring that the company has been expanding its North American presence while it tries to widen the audience for its software. (log-hub.com)

Not every detail across the release package lines up cleanly. Log-hub AG’s 13 August LinkedIn post said the 3D loading app runs “more than ten packing algorithms” behind the scenes, while Pluton Logistics, PRLog and New Products Watch each described the tool as testing eight packing strategies. (linkedin.com) Pluton’s article also muddled the executive attribution around one quote, identifying the speaker as Alexander Sigmund while calling him Jan Sigmund, whereas Log-hub’s company page lists Jan Sigmund as chief executive and Alexander Sigmund as chief technology officer. (plutonlogistics.com)

Taken together, though, the August and September material points to a coherent product strategy. The company is not saying planners should replace their analytics stack with a chatbot. It is saying the conversation can happen inside Claude or ChatGPT while the underlying maths, audit trail and saved outputs remain inside Supply Chain Apps. That is a more pragmatic sell than the usual autonomous-AI rhetoric, and it fits with Log-hub’s wider attempt to make optimisation tools usable through Excel, APIs, a workspace layer and now generative-AI interfaces. The pattern of announcements across Log-hub’s own site suggests the firm has been rolling that message out in stages since early August. (log-hub.com)

Source: Noah Wire Services