Kinaxis, a global supply chain firm, has adopted 100 Handshakes’ platform to enhance its account management by visualising organisational relationships within its sales operations, signalling a shift towards more sophisticated relationship intelligence in supply chain sectors.
Kinaxis, a global company specialising in end-to-end supply chain orchestration, has become an enterprise customer of 100 Handshakes, a relationship mapping platform aimed at B2B sellers. According to the announcement from 100 Handshakes, this partnership will enable Kinaxis to enhance its strategic account planning across its global sales team. The company said it aims to use the platform to improve support for its most important accounts by fostering stronger connections with key stakeholders and enabling better collaboration within its sales operations.
The platform’s key feature, as described in the statement, is its ability to map organisational relationships through an integration with Salesforce CRM. This integration will allow Kinaxis sales teams to instantly visualise customer contacts in a hierarchical format, providing quick insights into the strength and structure of their business relationships. Amanpreet Singh, Senior Vice President of Revenue Operations at Kinaxis, reportedly highlighted the rapid adoption of the platform within the sales team, noting its ease of use and contribution to enhancing sales strategies and driving revenue.
This development aligns with a broader trend in the B2B sector where companies seek more sophisticated tools to manage complex customer relationships and accelerate business development. Such relationship mapping technology can be critical in sectors like supply chain management, where multiple stakeholders and touchpoints are involved.
However, industry observers note that while relationship mapping platforms promise improved strategic insights, their effectiveness often depends on how well they are integrated into existing workflows and the quality of the underlying data. As demonstrated by other players in the corporate data landscape, such as Handshakes in Singapore leveraging extensive datasets for risk management, the true value lies in combining comprehensive intelligence with user-friendly, actionable visualisation tools.
Kinaxis is not only expanding its digital tools but also has a history of engagement in sustainability and innovation initiatives. Previously, the firm joined Zero100, a community-based platform aimed at inventing supply chains that are zero carbon and fully digital, alongside major global brands. This context underscores Kinaxis’s ongoing commitment to leveraging technology and partnerships to maintain leadership in a rapidly evolving global supply chain environment.
While 100 Handshakes presents itself as one of the more user-friendly platforms in its field, the success of this collaboration will likely depend on Kinaxis’s ability to embed the platform deeply into their sales and account management processes and whether it delivers measurable improvements in relationship management and revenue growth over time.
Source: Noah Wire Services
Subscribe to Industry Updates
