**Tel Aviv**: Quicklizard, an Israeli AI pricing optimisation firm, has been acquired by Riverwood Capital for NIS 186 million, aiming to expand its generative AI capabilities and global reach, particularly targeting the US retail market amid growing demand for dynamic pricing solutions.
Quicklizard Completes Acquisition by Riverwood Capital
TEL AVIV, Israel — Quicklizard, a company specialising in AI-driven pricing optimisation, has announced the completion of its acquisition by Riverwood Capital, a prominent investment firm focused on technology growth. This acquisition is expected to bolster Quicklizard’s position as a key partner for businesses facing today’s demanding economic climate.
According to Quicklizard, the acquisition will enhance its capabilities to provide real-time, AI-powered pricing solutions that allow businesses to respond proactively to market fluctuations. “Quicklizard was built for moments like this,” said Pini Mandel, CEO of Quicklizard. “Today’s environment demands precision, adaptability, and speed.”
The challenges of tariff adjustments, supply chain disruptions, and fluctuating consumer behaviours have rendered traditional pricing methods inadequate, the company claims. Quicklizard’s platform is designed to transform pricing from a reactive function into a proactive growth strategy, stating that businesses need dynamic systems that can learn and respond quickly.
The company cites that its technology is trusted by major global retailers and brands, including Sephora, John Lewis, and Samsung. Quicklizard reports delivering an average 8% increase in revenue and a 3% to 5% uplift in profits for its clients, although independent validation of these claims has not been provided.
Ramesh Venugopal, a partner at Riverwood Capital, remarked, “Quicklizard delivers tangible, measurable value,” highlighting the platform’s role in providing retailers a competitive advantage in a tight market.
The investment from Riverwood Capital will reportedly enable Quicklizard to scale its generative AI innovations and extend its operations globally, particularly targeting the U.S. market. Jeff Parks, Co-Founder and Managing Partner at Riverwood, expressed excitement about the partnership, noting, “Quicklizard’s success is a testament to the strength and global reach of Israeli innovation.”
As part of the transaction, all Quicklizard shares are to be converted into a right to receive NIS 40.92 per share, amounting to a total valuation of approximately NIS 186 million. The acquisition reflects a strategic shift as Quicklizard transitions to a privately held entity, set to delist from the Tel Aviv Stock Exchange effective upon completion.
This acquisition aligns with Riverwood’s strategy to support the growing demand for AI-driven solutions in the retail sector, particularly as the global retail pricing software market is anticipated to reach $23.62 billion by 2031.
For further information, reference can be made to the public report published by Quicklizard on February 5, 2025, available on the Israel Securities Authority’s Magna system.
Sources:
– Quicklizard Press Release
– Business Wire Report
– MarketScreener
– other referenced articles on the acquisition.
Source: Noah Wire Services
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