**Canada**: During the Canola Council of Canada’s annual general meeting, president Chris Davison presented the 2024 report focusing on resilience within the canola value chain, addressing production challenges, trade policies, and market access for biofuels, alongside highlighting collaborative efforts for industry innovation.
During the annual general meeting of the Canola Council of Canada (CCC) held yesterday, Chris Davison, president and CEO, presented the organisation’s 2024 annual report titled “Rooted in Resilience.” The meeting focused on how the canola value chain united to address various challenges over the past year and highlighted the concerted efforts made to advance multiple initiatives within the sector.
“Building resilience, by bringing the value chain together and leveraging our combined strengths is the priority of the Canola Council,” Davison commented, emphasising the importance of collaboration in overcoming obstacles. He articulated that there is a solid foundation upon which to build success, which is further supported by a record of innovation throughout the value chain that will serve to unlock new opportunities and sustain progressive movement ahead.
The report outlined several key areas of activity for 2024, reflecting the CCC’s multifaceted approach to strengthening the canola industry. These include collaborative efforts to address production challenges, advancing research initiatives on canola, advocating for stable and open trade policies, and working towards improving market access for biofuels.
Additionally, the report underscored the necessity for supply chain reliability and the pursuit of policies designed to maintain competitiveness within the sector. The CCC also highlighted the importance of connecting with significant markets to showcase canola’s contributions to healthy diets and its impact on livestock productivity.
Davison’s presentation illustrated a commitment to fostering a robust and resilient canola sector in the face of ongoing challenges, charting a course forward for stakeholders involved in every aspect of the canola value chain.
Source: Noah Wire Services
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