Amazon Business says it now serves more than eight million organisations across 11 countries (excluding emerging markets), with over $35 billion in annualised gross sales and broad uptake among Fortune 100, FTSE 100 and DAX-40 customers.
Amazon Business has announced a new milestone, saying it now actively serves more than eight million organisations globally, excluding emerging markets, as it marks its tenth anniversary in business-to-business commerce. The firm highlighted that its customer base ranges from solo operators to some of the world’s largest companies, and that its annualised gross sales exceed $35 billion. According to the release, the platform is used by 97 of the Fortune 100, 66 of the FTSE 100, and 38 of the DAX-40, underscoring broad corporate adoption. The company said in the statement that its combination of low prices, vast selection and a streamlined buying experience remains central to its value proposition. (pymnts.com, markets.financialcontent.com)
The press release also stresses how Amazon Business is attempting to balance scale with accessibility. It notes that the business now offers hundreds of millions of items worldwide, including a growing share from small-business sellers, and that global selection has expanded by a quarter year over year. In parallel, the number of items supplied by small business sellers grew by about 80% globally, the release claims, reflecting a strengthening of the platform’s small-to-midsize business ecosystem. The firm attributes these gains to a broader supplier network and more predictable pricing across the catalog. (pymnts.com, markets.financialcontent.com)
Shelley Salomon, the global vice president for Amazon Business, is quoted in the release saying that partnerships with Amazon Business are about more than shopping: they are about “streamlining their supply chain while saving time and money through powerful tools designed specifically for business needs.” The company frames its value proposition as a combination of access to hundreds of millions of items, ongoing cost savings, and delivery convenience tailored to organisations’ workflows. The quote appears in the accompanying materials prepared for distribution by Business Wire. (pymnts.com)
Cost savings and procurement tools are repeatedly highlighted as core benefits. The release notes that, in the first half of the year, quantity discounts helped U.S. organisations save more than $150 million, with additional saving opportunities tied to bulk purchasing across a range of product categories. It also flags savings for small businesses, citing more than $70 million globally and over $25 million in the United States, reflecting bulk-buying advantages and exclusive pricing. The advertised tools include Guided Buying, which steers workers toward approved products and suppliers and enforces buying policies, and Spend Analytics, which purports to reveal patterns and opportunities for cost reductions. (pymnts.com)
Alongside price advantages, Amazon Business emphasises its expanding product selection and business-focused capabilities. The release describes an ongoing effort to tailor the catalogue to organisational needs, noting that hundreds of millions of items are now available, and that customers can source everything from workplace basics to industrial equipment and education technology. It also highlights a continued increase in items sourced from small businesses, and points to nearly 160 million items from small business sellers worldwide. For buyers, tools such as Business Lists and Integrated Search aim to streamline repeat purchases and keep shopping within existing procurement workflows. (pymnts.com)
Delivery and logistics are framed as a differentiator for business customers. The release touts fast, flexible delivery options designed for organisations, including the ability to select delivery windows and specific receiving points such as loading docks or mailrooms. It notes substantial investments in delivery stations, sortation centres and transportation hubs, with hundreds of millions of orders fulfilled same day or next day for business customers worldwide last year. A pallet-delivery option has been expanded to reduce packaging waste and carrier trips, and Amazon Day for Business offers a weekly consolidation option for eligible orders. (pymnts.com)
Business Prime is presented as a central savings and speed-enhancement vehicle for organisations. The release asserts that Business Prime customers have enjoyed significant shipping savings, with more than $750 million saved globally in the previous year, and that nearly half of global business orders and more than 70% of U.S. Business Prime orders arrived on the same day or the next day in the last year. For larger organisations, an Enterprise plan is described as offering expanded user access, Spend Visibility, Spend Anomaly Monitoring, and Guided Buying to improve budgeting and policy compliance. Small-business customers are touted with additional rewards and payment options tied to Business Prime. The figures are framed as reinforcing the role of Amazon Business as a core procurement platform for diverse organisations. (pymnts.com)
Geographic reach and the supplier ecosystem are underscored as the platform’s competitive strengths. The release states that Amazon Business is now a strategic partner in 11 countries, listing Australia, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States. It also describes a global network of millions of sellers, including many small and medium-sized businesses, whose participation supports supply chain resilience and competitive pricing, with fast delivery central to the model. (pymnts.com)
Industry observers have noted this expansion in the context of a broader trend toward business-to-business e-commerce platforms becoming more deeply integrated with enterprise procurement systems. The announcements around Amazon’s growing Integrated Search capabilities have a longer lineage, dating back to collaboration with procurement software providers that embed Amazon’s catalog directly into corporate workflows. For instance, JAGGAER’s integration of Amazon Business Integrated Search into its eProcurement platform—first highlighted in 2022 and subsequently expanded—illustrates how enterprise buyers increasingly access Amazon’s offerings without leaving their existing procurement tools. Such developments suggest a trend toward unifying supplier ecosystems under a single interface for spend visibility and policy compliance. (businesswire.com, business.amazon.com)
While the release paints a picture of widespread adoption and continuous expansion, some observers may view the milestone as part of a longer-term consolidation of business buying into large, platform-driven ecosystems. By excluding emerging markets, the headline figure leaves open the question of growth potential in regions where procurement practices and supply networks differ markedly from those in established markets. Still, the breadth of countries covered and the level of enterprise representation highlighted in the release suggest Amazon Business is positioning itself as a central hub for organisational purchasing, rather than a niche marketplace. The combination of expansive selection, sophisticated analytics and flexible delivery remains central to that positioning, according to the material provided to press outlets yesterday. (pymnts.com, massmarketretailers.com)
In summary, Amazon Business’s latest milestone reinforces the company’s strategy of pairing broad SKU access with business-specific tools and logistics. By emphasising both scale and efficiency—together with integrative features that align with enterprise procurement practices—the firm claims to offer a differentiated, streamlined buying experience for organisations ranging from sole traders to multinational corporations. As the landscape of B2B commerce continues to evolve, observers will be watching how the platform sustains growth in its existing markets while extending its reach into new ones, and whether procurement ecosystems outside Amazon increasingly soundtrack corporate buying with competitive alternatives. (pymnts.com, markets.financialcontent.com)
— Notes —
– The updated figures and descriptions reflect the August 20, 2025 release announcing eight million organisations served globally, $35 billion in annualised gross sales, and the geographic reach across 11 countries. The accompanying material highlights large-scale adoption among major corporations and ongoing product and delivery optimisations. Quotes and framing are drawn from the release and press coverage accompanying the announcement. (pymnts.com)
Source: Noah Wire Services
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