True Alliance, an Australian distributor of renowned retail brands, has partnered with Celonis and TEC150 to overhaul its procurement processes significantly. This strategic collaboration aims to address persistent inefficiencies within the company’s procure-to-pay operations, a move keenly emphasised by True Alliance’s Chief Executive Officer, Roni Perlov.
Perlov explained that engaging TEC150, a key implementation partner for Celonis, allowed True Alliance to perform an exhaustive review of its procurement practices. “We gave TEC150 access to our system to extract the relevant data. They looked at our standard processes, where there were deviations, and where they were coming from. Within a couple of weeks, we had a report that was very insightful,” he said. This analysis exceeded the company’s previous internal evaluations by offering a more granular view of workflow dynamics.
The integration of Celonis’s Process Intelligence Platform now plays a pivotal role in facilitating this transformation. By employing tools such as the Procurement Execution App, True Alliance can create a digital replica of its procurement processes, facilitating continuous monitoring against established policies. This capability not only streamlines audit preparation but also helps identify deviations from standard procedures, ultimately enhancing compliance and operational risk management. As Perlov noted, the ability of Celonis to provide real-time, objective insights is particularly valuable in meeting both audit requirements and supporting broader system transformations.
Pascal Coubard, Vice President of Asia Pacific at Celonis, reiterated the significance of the Process Intelligence platform, stating, “Our platform is uniquely positioned to provide the deep process insights True Alliance needs to enhance compliance, strengthen controls, and support critical transformation projects.” He emphasised that as True Alliance prepares for future challenges, the utilisation of Celonis will be critical in maximising the return on investment from AI deployments.
Beyond procurement, True Alliance is exploring the potential of Celonis within its broader financial operations, specifically focusing on applications like duplicate invoice checking and compliance with Goods and Services Tax regulations. This expansion of Celonis’s capabilities reflects the increasing demand for data-driven solutions in optimising financial workflows and enhancing operational oversight.
Founded in 1982, True Alliance has established itself as a vital player in the distribution of high-profile brands, including Speedo and Lacoste, across the Australian and New Zealand markets. With its modernised procurement processes steered by Celonis, the company aims to strengthen its business controls while eyeing expansion into markets such as North America, where rapid decision-making is essential for competitiveness.
The move comes at a time when organisations globally are recognising the necessity of leveraging technology to enhance operational efficiency. Companies like Zespri have reported substantial benefits from similar partnerships, with significant reductions in vendor management cycle times and improved operational metrics. These examples underscore a broader trend where data analytics and process mining play increasingly crucial roles in business transformation.
True Alliance’s focused investment in system and process improvements signals a commitment to achieving operational excellence and reinforcing its market position. As they continue to integrate innovative solutions, the company aligns itself strategically for future growth, unwavering in its goal of enhancing customer experiences and safeguarding compliance in an ever-evolving market landscape.
Source: Noah Wire Services
