Sekel Tech introduces a pioneering Digital-to-Store Commerce Platform designed to unify online and offline retail channels, boosting customer engagement and operational efficiency through real-time integration and hyperlocal marketing tools.
Sekel Tech has launched its pioneering Digital-to-Store Commerce Platform, a unified solution designed to transform the retail landscape by seamlessly integrating online and offline shopping channels. This innovation addresses a significant challenge faced by modern retailers: bridging the gap between digital discovery and in-store purchase, enhancing the customer journey from start to finish.
The platform’s core strength lies in its ability to treat the customer journey as a continuous experience rather than two disconnected channels. Key features include an integrated warranty, return logistics, and a service request system, allowing customers to claim loyalty points either online or at physical brand outlets, redeem extended warranties, and schedule service requests with same-day responses. This improves post-purchase convenience, an area of increasing importance in customer satisfaction and retention.
One of the platform’s notable capabilities is its empowerment of sales officers, dealers, and distributors to communicate directly with retailers and customers through integrated conversations. These interactions can be efficiently converted into actionable reports, escalated to relevant stakeholders, and used for real-time inventory tracking — all without incurring additional costs to retailers beyond their existing digital infrastructure.
During its beta phase, over 200 retail brands spanning sectors such as fashion, electronics, and specialty consumer goods adopted the platform. They reported marked improvements in the quality of store traffic and marketing attribution accuracy, validating the platform’s versatility and efficacy in boosting retail performance. Retailers benefit from real-time inventory synchronisation and access to leads generated via Sekel’s hyperlocal technology stack, enabling enhanced marketplace visibility through integration with major e-commerce platforms like Amazon and Flipkart, alongside their own digital and physical sales channels.
A significant advantage for retailers is the ability to upload inventory to brand pages with marketplace visibility, offering same-day or next-day order fulfilment at no extra cost. This agility provides a competitive edge in fulfilling modern customer expectations for speed and reliability.
The platform’s seamless integration extends to point-of-sale systems, inventory management, and marketing tools, enabling a comprehensive order-to-cash process. Retailers and distributors can be digitally onboarded, allowing brands to dispatch products immediately upon payment confirmation. This capability strengthens operational efficiency and responsiveness.
Rakesh Raghuvanshi, CEO of Sekel Tech, emphasised the platform’s innovative approach: “Our Digital-to-Store Commerce Platform is the first to treat the customer journey as one continuous experience, not two disconnected channels. By bridging the gap between online discovery and in-store purchase, we are enabling brands to see – and influence – the full path to conversion, delivering measurable results in both customer engagement and store performance.”
Supporting this innovation are market research insights revealing that 67% of customers research products online before buying in-store. Yet, brands lose visibility on over £2.3 billion worth of customer journeys annually due to poor attribution. By closing this gap, Sekel Tech claims to help brands increase qualified store traffic by up to 40%, while enabling real-time optimisation of marketing performance through advanced attribution analytics.
Further enhancing retail marketing effectiveness, Sekel Tech offers dynamic hyperlocal marketing tools, including store microsites, dealer microsites, geo-fenced offers, and automated SEO. These features allow businesses to craft targeted, location-specific campaigns that increase footfall and drive sales. The platform’s ability to generate personalised messages across multiple digital touchpoints helps retailers engage customers with precision, delivering a consistent brand experience whether online or offline.
Since its establishment in 2016, Sekel Tech has built a comprehensive ecosystem supporting omni-channel commerce for multi-location retailers. The platform combines local keyword tracking, Google My Business management, review management, and automated marketing integrations across Google and Facebook, providing a holistic approach to managing brand visibility and customer engagement.
In conclusion, Sekel Tech’s Digital-to-Store Commerce Platform represents a significant advancement in retail technology, responding to the modern consumer’s blended digital and physical shopping behaviour. By unifying discovery, transaction, and post-purchase interactions in one seamless experience, the platform enables brands and retailers to better understand and influence customer journeys, optimise operations, and ultimately drive sales growth in a competitive marketplace.
Source: Noah Wire Services
