Pelico, a supply chain orchestration platform, has successfully raised $40 million in a strategic financing round aimed at accelerating its expansion across North America. This latest investment brings the company’s total funding to $72 million and marks a significant step in its mission to address the increasingly fragmented and complex global supply chains confronting manufacturers today.
Founded in France in 2019 by Tarik Benabdallah, Mamoun Alaoui, and Jonathan Hickson, Pelico has rapidly grown its presence with offices now also established in Miami and Frankfurt. The company’s platform functions as an AI-powered real-time co-pilot that synchronises teams and processes across supply chain operations, enabling faster decision-making, smoother collaboration, and agile responses to disruptions. This holistic approach aims to reduce backlogs, lower inventory costs, and improve on-time delivery metrics.
Major global manufacturers—including Airbus, Safran, Eaton, and Daikin—have deployed Pelico’s platform across their factories, often within a swift implementation window of just 12 weeks. Clients report substantial operational improvements such as a 40% reduction in parts shortages, a 15% boost in on-time delivery rates, and a 40% decrease in maintenance, repair, and overhaul (MRO) cycle times. Dan Berilloux, Senior IT Leader for Aerospace at Eaton, remarked that Pelico “didn’t just upgrade our tech stack—it transformed how our teams collaborate, make decisions, and operate,” turning previously ad hoc processes into standardised, streamlined, and scalable workflows.
Pelico’s growth trajectory is impressive, with the company reporting 300% year-over-year revenue growth over the past two years and a tripling of its headcount since 2022. The recent influx of capital, led by General Catalyst alongside existing investors 83North and Serena, includes Larry Bohn from General Catalyst joining Pelico’s board. Bohn highlighted Pelico’s potential to convert complex operational data into “fast, actionable insights,” a crucial capability in today’s turbulent manufacturing landscape where resilient and intelligent supply chains are not just desirable but essential.
The fresh funding will be primarily directed towards accelerating North American market penetration—where the company’s revenue has tripled in just the past six months—as well as expanding data science and engineering teams. Furthermore, Pelico intends to intensify its investment in Agentic AI, aiming to evolve supply chains into smarter, self-optimising systems capable of anticipating and adapting to disruptions dynamically.
Pelico’s platform stands out in a crowded supply chain technology sector through its real-time orchestration capabilities and AI-driven insights. Its integration with major enterprise systems such as SAP S/4HANA and SAP ERP, available via the SAP Store, enables seamless, data-backed decision-making and corrective action planning. Additionally, Pelico’s selection for the Microsoft for Startups Pegasus Program further deepens its collaboration with Microsoft Azure, enhancing its cloud-powered AI offerings and facilitating real-time insights that span from the shop floor to executive leadership.
This latest funding round follows an earlier $18 million raise in late 2022, which supported Pelico’s international expansion, technology enhancements, and commercial development. The company’s focus has always been on managing the growing complexity and volatility in manufacturing operations, empowering teams to anticipate bottlenecks and collaborate effectively across functions with AI assistance.
Pelico’s ambitions resonate broadly as the global manufacturing industry faces an evolving landscape marked by supply chain fragmentation, production volatility, and the urgent need for operational resilience. While other players in the supply chain domain—such as Shippeo, which also secured $40 million in 2022 to enhance transportation visibility—concentrate on data transparency and ecosystem collaboration, Pelico differentiates itself by orchestrating entire factory operations holistically.
In sum, Pelico’s newly secured capital and strategic partnerships position it well to transform how manufacturers handle their supply chains, driving efficiency, agility, and responsiveness. As global supply chains remain vulnerable to disruption, platforms like Pelico’s that unify operational data and empower agile decision-making are poised to become indispensable tools for industry leaders.
Source: Noah Wire Services
