**London**: The Hackett Group’s report emphasises the emerging role of artificial intelligence in supply chains, with nearly 50% of leaders piloting generative AI projects amidst economic challenges. Executives are urged to adapt rapidly to harness AI’s potential for enhanced agility and efficiency by 2025.
Findings from The Hackett Group’s 2025 Key Issues Study have highlighted the critical role of artificial intelligence (AI) in reshaping supply chains, with approximately 50% of supply chain leaders currently piloting generative AI (Gen AI) initiatives. However, the report indicates that comprehensive deployment of such technologies is still in its early stages.
As economic uncertainty and cost pressures increase, supply chain executives are urged to expedite their AI-driven transformations to maintain competitiveness. Erin Blair, a principal in Strategy and Operations at The Hackett Group, emphasised the necessity for agility in supply chain management. “To stay competitive, organizations must build agility into their supply chains while maintaining cost-efficiency and customer satisfaction. AI-powered digital transformation will be key to navigating these challenges and ensuring long-term resilience,” she stated.
The study reveals a growing interest among supply chain leaders in AI-powered tools, such as supply chain intelligence and predictive analytics. Despite this interest, widespread adoption remains limited, with planning currently being the most prevalent application of Gen AI. Notably, 75% of respondents highlighted economic uncertainty as a significant concern, driving the priority to enhance cost-efficiency, product availability, and supply chain resilience.
In light of these challenges, the report outlines five critical areas where supply chain leaders should focus their efforts by 2025: driving sustainable cost reductions, prioritising customer satisfaction, enhancing supply chain agility, investing in data insights, and implementing digital transformation wisely through AI technologies.
As the landscape continues to evolve, supply chain teams that have not yet integrated Gen AI are urged to quickly assess potential applications of this transformative technology to remain competitive in a rapidly changing market environment.
Source: Noah Wire Services